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All Journal JIP (Jurnal Industri dan Perkotaan) Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi JAM : Jurnal Aplikasi Manajemen Jurnal Tepak Manajemen Bisnis Jurnal Akuntansi dan Ekonomika IJEBA (International Journal of Economic, Business & Applications) Procuratio : Jurnal Ilmiah Manajemen Jurnal Abdi Insani Unri Conference Series: Community Engagement West Science Business and Management Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora InJEBA : International Journal of Economics, Business and Accounting Jurnal Manajemen Dayasaing
Alvi Furwanti Alwie
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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PENGARUH PRODUK, HARGA DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN SEPEDA MOTOR HONDA (Studi Kasus Pada PNS di Kabupaten Kepulauan Meranti) Setyawan, Winardi; Alwie, Alvi Furwanti; Musfar, T. Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 2 (2017): Wisuda Oktober 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this research is to know the Influence of Product, Price and After Sales Service to Purchase Decision and Satisfaction of Honda Motorcycle Consumer (Case Study On Civil Servant In District of Meranti Island). The object in this study is a Honda motorcycle. This study uses Consumer Satisfaction as endogenous variable and Purchase Decision as intervening variable. While the exogenous variables in this study are Product, Price and After Sales Service. The population in this study is all civil servants in the district of Meranti Islands who have bought Honda motorcycles as many as 3,532 people and the sample used in this study 100 people. This research uses simple random sampling with criteria that decide the purchase of Honda motorcycle. Data taken from the respondents using the core questionnaire. The method of analysis used in this research is path analysis using SPSS (Statistical Package for Social Science) version 21. The results of this study indicate that the product has a positive and significant effect on Purchase Decision. Price has a positive and significant effect on Purchase Decision. After sales service has a positive and significant impact on Purchase Decision. Products have a positive and significant impact on Consumer Satisfaction through Purchase Decision. Price has a positive and significant effect on Consumer Satisfaction through Purchasing Decision. After Sales Service has a positive and significant impact on Consumer Satisfaction through Purchase Decision. Purchase Decision has positive and significant impact on Consumer Satisfaction.Keywords : Product, Price, After Sales Service, Purchase Decision, Consumer Satisfaction.
ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PESERTA BPJS KESEHATAN DI RSUD ARIFIN ACHMAD PEKANBARU Wibowo, Anom Adi; Alwie, Alvi Furwanti
Jurnal Tepak Manajemen Bisnis Vol 9, No 3 (2017)
Publisher : Jurnal Tepak Manajemen Bisnis

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This study aimed to analyze the influence of the quality of service to clientsatisfaction BPJS kesehan participants and to analyze the influence of satisfaction onloyalty participants in the health BPJS Arifin Achmad Pekanbaru. Analyses were basedon 121 patient samples BPJS participant health. While the sampling method usedprobability sampling and techniques used in this sampling is the sampling area.Collecting data using questionnaires and then the results statements from respondentswere processed and analyzed the quality layana on satisfaction and loyalty of patientswith hypothesis testing.The results showed that the quality of services simultaneously significant effect onpatient satisfaction in the health BPJS Arifin Achmad Pekanbaru. Partially, the qualityof services that have a significant effect only two variables, reliability andresponsiveness. While variable tangibles, assurance and empathy no significant effecton patient satisfaction health BPJS participants. Furthermore, namely the satisfactionsignificantly influence patient loyalty health BPJS participants at Arifin AchmadPekanbaru.
PENGARUH EFEKTIVITAS IKLAN EXCLUSIVE SERIES DEWISANDRA TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIANKOSMETIK WARDAH DI KOTA PEKANBARU Masikah, Afifah; Alwie, Alvi Furwanti
Jurnal Tepak Manajemen Bisnis Vol 8, No 2 (2016)
Publisher : Jurnal Tepak Manajemen Bisnis

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This study aimed to analyze the influence The Influence OfAdvertisement Exclusive Series Dewi Sandra Wardah Cosmetics TowardBrand Image and Purchase Decision In Pekanbaru.this study consist of fivevariables the quality of the message (X1),advertising appeal (X2),advertisement frequency (X3), Brand Image (Y1) and Purchase Decision (Y2)Methods of Sampling used purposive sampling, with criteria, the sample is livein Pekanbaru, woman age above 17 years. Wardah cosmetic users anddecision makers (decider), with a total of 154 respondents. This studyconducted at the outlet cosmetic Wardah SKA mall, Ciputra Seraya mall,Pekanbaru mall. Data collection was performed by giving questionnaires tothe respondents and data analysis used is Path analysis with SPSS (StatisticalPackage for Social Science) version 22.Research results show that high thequality of the message, advertising appeal, advertisement frequency, brandimage increasing purchase decision Wardah cosmetics but had negativeinfluence towards advertisement frequency Exclusive Series Dewi Sandra.Brand Image positively mediated influence message quality and advertisingappeal towards purchase decision Wardah Cosmetics, but had negativeinfluence towards advertisement frequency. for the company, its highlyrecommended to increasing the advertisement frequency Exclusive SeriesDewi Sandra and maintain the time on noon and night, at times the consumeris at restKeywords: The quality of the message, advertising appeal, advertisementfrequency, Brand Image and Purchase Decision
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK EKOLOGIS DAN DAMPAKNYA TERHADAP LINGKUNGAN: PERSPEKTIF KONSUMEN DI KOTA PEKANBARU Ristiyono, Ristiyono; Alwie, Alvi Furwanti; Sulistiyowati, Lilis
Jurnal Tepak Manajemen Bisnis Vol 9, No 2 (2017)
Publisher : Jurnal Tepak Manajemen Bisnis

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The purpose of this study was to examine the determinants of ecological purchasing decisions. An understanding of these factors is important to know the purchasing decisions of people who can contribute to save the environment. Based on the scale developed from many previous studies, this study Analyzing ecological product purchasing decisions through Perception, Attention On Environment, Consumer Effectiveness, Collectivism, Willingness to Pay More Expensive, interests and actions and their impact on the environment in the City Pekanbaru.Data collected using a questionnaire, then analyzed using SPSS statistical. Research shows Perception, Attention On Environment, Consumer Effectiveness,, Interests and Actions positive effect. Furthermore, environmental concerns affecting the willingness to pay a higher price. Other funding is environmental issues and the effectiveness of the receiving ecological influence purchasing behavior, however, in this study the effects of collectivism and willingness to pay more toward ecological decisions purchese insignificant. Based on these results. Companies can design products and marketing communications program appropriate and in accordance with customer expectations, while for the government, the results of this study can be used as input to determine the policies that can save the environment.
PENGARUH LIFESTYLE MARKETING MIX TERHADAP KEPUTUSANPEMBELIAN DAN KEPUASAN KONSUMEN SEPEDA MOTOR SPORT250CC DI KOTA PEKANBARU Masikah, Atikah; Alwie, Alvi Furwanti; Sulistyowati, Lilis
Jurnal Tepak Manajemen Bisnis Vol 8, No 2 (2016)
Publisher : Jurnal Tepak Manajemen Bisnis

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This study aimed to analyze the influence Lifestyle MarketingMix (Luxury, Indulgence, Self – Concept, and Admired) Towards MotorcycleSport 250cc Purchase Decision and Customer Satisfaction In Pekanbaru. Thisstudy using cencus with all 120 members Independen Ninja Club Rider and RiauCBR Club being sampled. Data was collected by giving questionnaires to themembers Independen Ninja Club Rider and Riau CBR Club. Data that beingcollected is analyse using PATH by SPSS version 22Research results shows thathigh Self – Concept increasing Purchase Decision, but low Luxury, Indulgence,and Admire lowering Purchase Decision on 250cc Sports Motorcycle. PurchaseDecision positively mediated the Influence of Luxury, Indulgence, Self – Concept,and Admire, toward 250cc Sports Motorcycle Customer Satisfaction. Eventhough,Luxury, Indulgence, had low influence toward 250cc Sports Motorcycle CustomerSatisfaction, but Self – Concept and Admire had high Influence toward 250ccSports Motorcycle Customer Satisfaction.
PENGARUH POLA SOSIALISASI, PERSEPSI PELANGGAN DAN CITRA PERUSAHAAN TERHADAP CITRA PRODUK DAN KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK LISTRIK PINTAR (PRABAYAR) DI PT. PLN (PERSERO) AREA KOTA PEKANBARU Andrian, Nico; Zulkarnain, Zulkarnain; Alwie, Alvi Furwanti
Jurnal Tepak Manajemen Bisnis Vol 10, No 2 (2018)
Publisher : Jurnal Tepak Manajemen Bisnis

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The research held in PT. PLN (persero) Area Kota PekanbaruCustomer. This research held in order to analyze the direct and indirect impact ofpatterns socialization, customer perceptions, and corporate image on productimage and customer buying decision in product smart electrical (prepay). Thepopulation is consist of 14.955 customer smart electrical (prepay) in PT. PLN(persero) Area Kota Pekanbaru. According to the sample in formula slovin thenumber of research sample is drawn to 100 people. The variabel used arepatterns socialization, customer perceptions, and corporate image as dependenvariable, variable product image as intervening variable and variable customerbuying decision as independen variable. Analytical tool used is descripitiveanalysis and Structural Equation Modeling (SEM) using SmartPLS 2 tool. Thestatistical test shows that corporate image influence customer buying decision,product image influence customer buying decision. Patterns socializationindirectly influence customer buying decision through product image, andcustomer perceptions indirectly influence customer buying decision throughproduct image. This research recommended to company must be able to developand maintain product image, well as maintain and increase patterns ofsocialization and customer perceptions already well provide accurateinformation, as well enhance the corporate image with increase fasilitas andother support.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENYALURAN KREDIT (Studi Kasus pada Perusahan Perbankan yang Terdaftar di Bursa Efek Indonesia Tahun 2010-2015) Primaputri, Nina; Zulkarnain, Zulkarnain; Alwie, Alvi Furwanti
Jurnal Tepak Manajemen Bisnis Vol 10, No 2 (2018)
Publisher : Jurnal Tepak Manajemen Bisnis

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The objective of this research is to analyze the influence of loan interestrate policy toward credit distribution at banking company listed in IndonesiaStock Exchange, to analyze the influence of capital adequacy ratio (CAR) to creditdistribution at banking company listed in Indonesia Stock Exchange to analyzeinfluence return on assets (ROA) on credit disbursement at a listed bankingcompany in the stock exchange, to analyze the effect of non performing loan(NPL) on loan disbursement to a banking company listed on the Indonesia StockExchange to analyze the effect of the loan deposit ratio (LDR) to creditdistribution to a banking company listed on the Indonesia Stock Exchange.The population in this study are all banking companies (banking) listed onthe Indonesia Stock Exchange from 2010-2015, which amounted to 36 companies.While the sample of 29 companies, after using purposive sampling method. Datacollection techniques are based on the variables studied using documentationmethod, while the data collected are about loan interest rate, capital adequacyratio (CAR), return on assets (ROA), non performing loan (NPL) and loan todeposit ratio (LDR) and credit disbursement. Data analysis technique in thisresearch is doubled linear regression.The result of this research concludes that there is no influence of interestrate, return on asset, non performing loan to credit distribution of bankingcompany that listed in Indonesian Stock Exchange for 2010-2015 period. Butthere is the influence of capital adequacy ratio and loan to deposit ratio to creditdistribution of banking companies listed in Indonesia Stock Exchange Period2010-2015.
PENGARUH PEMASARAN RELASIONAL DAN HARGA TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TOKOPEDIA PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS RIAU TAHUN AKADEMIK 2017-2018 Johar, M Fikhri; Alwie, Alvi Furwanti; Jahrizal, Jahrizal
Jurnal Tepak Manajemen Bisnis Vol 10, No 4 (2018)
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Along with the development of e-commerce industry in Indonesia, it hasmany emerging various vendors (sites) service providers online shopping. In theface of e-commerce industry in Indonesia, Tokopedia has a major competitor,Kaskus, and other competitors such as Bukalapak, OLX, Berniaga, Lamido,Rumah, Sribu, Elevenia, other e-commerce sites. The large number of ecommercesite providers, has created competition and ease of access forconsumers, as well as ease to move using e-commerce services. To face thecompetition, the company must be able to understand about the factors thatinfluence consumer loyalty. Among which will be investigated is the problem ofrelational marketing, price and customer satisfaction.The purpose of this study is to analyze the influence of relational marketing andprice to customer satisfaction and loyalty of Tokopedia in Economic and BusinessFaculty University Of Riau Academic 2017-2018 Students. This study wasconducted on the students of Riau University with the sample used is as many as170 respondents who use Tokopedia. Techniques data collection used is aquestionnaire with Likert scale. SEM analysis becomes hypothesis test tool usingsmartPls 3.00 and SPSS 17.00 for Windows program.Results of the research, it can be concluded: 1) relational marketing and priceinfluence on satisfaction; 2) relational marketing and price affects consumerloyalty; 3) satisfaction affects consumer loyalty. Therefore, to create customersatisfaction and loyalty, the company can improve the brands relationalmarketing, providing various price variations and payment methods.
PENGARUH PERSEPSI MANFAAT , PERSEPSI KEMUDAHAN ,SIKAP, KONTROL PRILAKU , DAN NORMA SUBYEKTIF TERHADAP MINAT PENGGUNAAN UANG ELEKTRONIK PADA BANK BUMN DI KOTA PEKANBARU Karnadi, Zachrie; Zulkarnain, Zulkarnain; Alwie, Alvi Furwanti
Jurnal Tepak Manajemen Bisnis Vol 10, No 3 (2018)
Publisher : Jurnal Tepak Manajemen Bisnis

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This study aims to investigate the perception of interest in the use ofelectronic money in the city of Pekanbaru. This thesis analyzes the factors thatinfluence intention to use the use of electronic money as a new product categoryfor payment instrument in Indonesia, by raising electronic money case study at 3state-owned banks in Pekanbaru city. This research integrates Theory AcceptanceModel (TAM) and Theory Planned Behavior (TPB). This research is descriptiveand explorative quantitative research. Data acquisition conducted on customersand non-customers 3 BUMN Bank (Bank Mandiri, BRI, and BNI) This study foundthat intention to use the use of electronic money is influenced by perceiveduselfulness, attitude, perceived behavior control, and subjective norms.
ANALISIS EFEKTIVITAS CRM DAN KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PASIEN RAWAT INAP DI RS AWAL BROS PANAM Gusriansyah, Gusriansyah; Zulkarnain, Zulkarnain; Alwie, Alvi Furwanti
Jurnal Tepak Manajemen Bisnis Vol 10, No 3 (2018)
Publisher : Jurnal Tepak Manajemen Bisnis

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The purpose of this study is to analyze the effectiveness of CRM andservice quality toward inpatient satisfaction and loyalty of Awal Bros PanamHospital. Data collection technique used questionnaires distributed to patientswho had been treated 2 times or more in Awal Bros Panam Hospital. Data wereanalyzed using path analysis technique. Based on the results of data processingcan be concluded that; 1) The loyalty inpatient were spurious loyalty, it’s meanthat consumer influenced subjective norm that is difficult to choose other hospital,situational factor needed handling patient condition as soon as possible. 2) Themore effectives of CRM implemented would be improves patient satisfaction.Application of CRM could be more effective if the RS given small gift for patientsthose gradually recovering his condition. 3) The higher of service quality wouldbe improves patient satisfaction. The quality of service has needs to be improvedon personal attention aspect of medical personnel to reduce the anxiety ofpatients, the majority of women aged ≥ 51 years during the treatment period. 4)The more effectives of CRM that has been implemented can improve patientloyalty. Patient loyalty can increase if hospital management is able to implementCRM more effectively so that patients are proud and believe in the service ofmedical personnel. 5) The higher the quality of service can increase patientloyalty. The medical personnel have shown a professional understanding andattitude, but still lacking in personal attention. 6) The more effective CRM that isimplemented can improve patient satisfaction and loyalty. Patients consideredCRM to be effective enough in fulfilling patient satisfaction in procedural care,but the expectation of the patient would want the hospitals appreciation forpatients whose condition is recovering. 7) The higher quality of service canimprove patient satisfaction and loyalty. The most effective quality of service is aclear transparency of information and risks during the treatment. This means thatpatients feel satisfied because they feel handled by medical personnel who work ina professional manner that helped increase loyalties.
Co-Authors Andrian, Nico Annisa, Mely Armanu Thoyib Berampu, Lailan Tawila Dita Agustri Wulan Djumilah Zain Eka Armas Pailis Eka Maulana, Gilang Fadhillah, Arif Fikri, Khusnul Firles, Masna Fitri, Dilla Sari Ginting, Yanti Mayasari Gusriansyah, Gusriansyah Helfiyana, Helfiyana Henni Noviasari Isyandi, B. Iznillah, M. Luthfi Jahrizal Johar, M Fikhri Josua, Firdaus Karnadi, Zachrie Kurniawaty Fitri Lilis Sulistyowati Luthfi iznillah, Muhammad Luthfi, Muhammad M Hamid Masikah, Afifah Masikah, Atikah Maulana, Gilang Eka Nafrial, Rizki Samzami Nur Azlina Nurulita, Suci Oktaviandri, Akbar Primanto, Okto Arif Primaputri, Nina Promalessy, Rika Purba, Rosarima Putri, Yolanda Harmila Ramadhan, Gian Riovi Riovi Ramadhan, Gian Ristiyono, Ristiyono Sainatunnisak, Nurul Samsir Samsir, Samsir Setiawan, Hanang Yus Setyawan, Winardi Suharti ningsih Sujudah, Azhifa Sulistiyowati, Lilis Surachman Surachman Susi Hendriani Syamsuri, Abdul Rasyid T. Firli Musfar T. Firly Musfar Taufeni Taufik Venny Ayu Hadriani Wibowo, Anom Adi Zainal, Gempar Maulana Putra Zulkarnain Zulkarnain