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All Journal AKADEMIK: Jurnal Mahasiswa Humanis
Kristianti, Diyah Ayu
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Religion Humanities Education Social Sciences

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Peran Manajemen Humas dalam Meningkatkan Loyalitas Publik di Lingkungan Sekolah Studi Literatur Puspitasari, Ni Luh Gede Dian; Kristianti, Diyah Ayu; Shofiyyah, Alya; Warman, Warman
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i1.1162

Abstract

This research aims to examine the role of public relations management in increasing public loyalty in the school environment through a literature review. The results of the analysis show that public relations plays a strategic role as a liaison between schools and the public by focusing on information transparency, use of social media, increasing community participation, crisis management, and creating a positive image. This strategy has been proven to be able to increase public trust and support for schools, which is the main foundation for building loyalty. However, there are several challenges, such as low public relations professionalism, limited resources, and suboptimal use of technology. This literature study recommends increasing the capacity of public relations through training, optimizing digital media, and supporting school management to increase the effectiveness of the role of public relations.
Co-Authors Puspitasari, Ni Luh Gede Dian Shofiyyah, Alya Warman Warman