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All Journal Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis
Salim, Ahmad Agus
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Humanities Education Social Sciences Other

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COMMUNICATION STRATEGY OF SAUNG ALAM BURUAN AJAR INDONESIA AS A MEDIUM FOR SUNDANESE CULTURAL LEARNING AMONG CHILDREN Salim, Ahmad Agus; Hildawati, Hildawati
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 2 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i2.6732

Abstract

Saung Alam BAI not only aims to provide access to education but also plays a role in preserving local culture, particularly Sundanese culture. This effort is crucial to ensure that children not only receive basic education but also understand and appreciate their local heritage. This research aims to analyze the communication strategy applied by Saung Alam Buruan Ajar Indonesia in learning Sundanese culture among children. Using a qualitative approach, this study collected data through interviews and on-site observations. The results show that effective communication strategies include the use of interactive media, experiential teaching, and community engagement. The research recommends further development of learning methods that integrate technology and local culture to enhance children's understanding of Sundanese cultural heritage.
Co-Authors Al Farabi, Fahmi Akhyar Fejrian Yazdajird Iwanebel Hildawati Hildawati, Hildawati Mohammad Arif Nur, Afifatun