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All Journal Jurnal Kolaboratif Sains Jurnal Akademik Pengabdian Masyarakat
Meldi Amijaya
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ANALISIS STRATEGI PEMASARAN DALAM PENJUALAN SAYUR PADA PEDAGANG KAKI LIMA DI PASAR INPRES KOTA PALU Nur Azizah Maladjai; NurAfni NurAfni; Jane Fadilah; Aziz Ramadhan; Nuraisyah Nuraisyah; Andi Maman Firmansyah; Meldi Amijaya
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3079

Abstract

This research focuses on analyzing marketing strategies in selling vegetables to street vendors at the Inpres Market, Palu City. The aim of this research is to determine the marketing strategy for selling vegetables at the Inpres Market using Guiltinan and Paul's theory. This research method uses qualitative research, with interview and observation data collection techniques. The results show that (1) pricing strategies tend to be flexible using Guiltinan and Paul's theory. (2) Traders also focus on product quality and vegetable freshness to gain more trust from consumers. (3) traders take advantage of strategic locations in parking areas or exits, which allows consumers to reach them more easily. (4) using simple promotions such as direct communication with consumers, especially in the form of price offers and friendliness.
Pengembangan Pemasaran UMKM pada Usaha Bawang Goreng di Pasar Inpes Kota Palu Novry Dwiyanti; Andi Nurul Istiqamah; Jesika Julianti Natalia Kamasi; Rima Amanda Azzahra; Nuraisyah Nuraisyah; Andi Maman Firmansyah; Meldi Amijaya
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3082

Abstract

The aim of this research is to analyze and develop an effective marketing strategy for the fried onion business at the Impres Market, Palu City. By understanding the potential and challenges faced by UMKM players. This research uses a descriptive method with a qualitative approach. Data collection techniques in this research are library research, observation techniques, and interview techniques. The data analysis technique that the author uses in this research is an interactive model data analysis tool from Milles, Huberman and Saldana. The implementation of the 4P marketing mix (Product, Price, Place, Promotion) is very important to increase the competitiveness of the fried onion UMKM business at the Palu City Impres Market. Focusing on product quality, setting reasonable prices, utilizing e-commerce platforms, and promoting via social media can expand the market and attract more consumers. With this strategy, the fried onion business can develop, increase turnover and strengthen its position in the market Keywords: Fried Onions; Marketing;UMKM
Partisipasi Masyarakat dalam Pembangunan Infrastruktur Desa Lende Kecamatan Sirenja Kabupaten Donggala Yunus; Mahfuzat; Meldi Amijaya; Nur Afifah; Anisa Nur Rismawati
Jurnal Kolaboratif Sains Vol. 7 No. 10: Oktober 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i10.5810

Abstract

Community Participation in Infrastructure Development in Lende Village, Sirenja District, Donggala Regency
SOSIALISASI PROGRAM PEMBERDAYAAN UMKM DENGAN SISTEM DIGITAL GUNA MENINGKATKAN DAYA SAING DI DESA KOTARINDAU Rachmad Rachmad; Askar Mayusa; Meldi Amijaya; Yulizar Pramudika; Dandan Haryono
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.6817

Abstract

This community service activity aims to increase the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kotarindau Village through the use of digital systems. Technological developments require MSMEs to adapt to increasingly competitive market changes, particularly in marketing, management, and business administration. Through a socialization program, the community service team provides assistance in the form of training on the use of digital platforms, online marketing strategies, and application-based financial management. The methods used include counseling, live demonstrations, and interactive discussions with MSMEs. The results of the activity indicate an increase in community understanding and skills in utilizing digital technology as a means of promotion, transactions, and business development. Thus, this program is expected to encourage the independence of MSMEs in Kotarindau Village and expand market reach, thereby increasing the competitiveness of local products.
Co-Authors Andi Maman Firmansyah Andi Nurul Istiqamah Anisa Nur Rismawati Askar Mayusa Aziz Ramadhan Dandan Haryono Jane Fadilah Jesika Julianti Natalia Kamasi Mahfuzat Novry Dwiyanti Nur Afifah Nur Azizah Maladjai NurAfni NurAfni Nuraisyah Nuraisyah Rachmad Rachmad Rima Amanda Azzahra Yulizar Pramudika YUNUS