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All Journal Ikonomika : Jurnal Ekonomi dan Bisnis Islam
Raja Mohd Rasi, Raja Zuraidah
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Economics, Econometrics & Finance

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Exploring Halal Awareness and Its Impact on Skincare Purchase Intentions: A Structural Equation Modelling Approach Vikaliana, Resista; Sukarno, Iwan; Raja Mohd Rasi, Raja Zuraidah
IKONOMIKA Vol 9, No 1 (2024)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ijebi.v9i1.21091

Abstract

Indonesia, a nation with the highest number of Muslims, ranks second globally in terms of the consumption of halal cosmetics, following India. There is a growing worry about halal items. This study will examine the impact of halal awareness on intention to purchase skincare products. This study uses a Structural Equation Modelling technique using SMART PLS tools to analyze the factors driving purchase interest. These components include Religious beliefs, Self-identity, Halal Certification, and Halal Knowledge. The data collection in this study was conducted using a questionnaire, employing random sampling techniques to gather 57 samples. The findings of this study indicate that religion and self-identity do not substantially impact halal awareness. Conversely, the certification and understanding of halal practices substantially impact the awareness of halal products, including religious beliefs, self-identity, halal certification, and halal knowledge, which in turn has a major influence on the intention to acquire such products.
Co-Authors Sukarno, Iwan Vikaliana, Resista