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All Journal LEGAL BRIEF Jurnal Ilmu Komunikasi Dan Media
Hafizni, Moh.
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Law, Crime, Criminology & Criminal Justice Social Sciences

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Komunikasi Politik Anggota DPR RI Dapil Pulau Lombok (Studi Fenomenologi Terpilihnya Fauzan Khalid Pada Pemilu Legislatif 2024) Hafizni, Moh.
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.3101

Abstract

This study aims to determine the political communication and strategy carried out by Fauzan Khalid in the 2024 legislative general election. Another objective is to determine the implementation of political marketing until he becomes a member of the Indonesian parliament elected for 2024–2029.The study used a phenomenological study with a qualitative approach. The research subjects or informants were Fauzan Khalid's Parliament members, political communication observers in NTB, and several constituents selected based on purposive sampling techniques and collected data through observation (field observation), interviews, and document searches related to Fauzan Khalid's activities and political communication. Data analysis was done by processing, sorting, synthesizing, searching for, finding important data, and deciding what to convey in the research.The study results show that Fauzan Khalid used various effective political communication strategies and marketing methods until he was elected as a member of the Indonesian parliament for this first period. Fauzan also uses multiplatform media and social media as strategies to spread his political messages and ideas to voters.
Local Print Media Strategy to Maintain Market Existence in the Digital Era (Management of the “SUARA NTB” Newspaper in Lombok, West Nusa Tenggara) Hafizni, Moh.
LEGAL BRIEF Vol. 13 No. 5 (2024): December: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/legal.v13i5.1165

Abstract

This study aims to determine the strategy used by the “SUARA NTB” newspaper to capture the market, maintain the local print media business, and determine the implementation of convergence. The study used a qualitative research methodology. The subjects of the study or informants were employees of the editorial staff of the “SUARA NTB” newspaper, who were selected based on purposive sampling techniques—data collection techniques through observation, interviews, and document searches. The results of this study indicate that the “SUARA NTB” newspaper has morphed from print media to online media, after previously producing content digitally. The “SUARA NTB” newspaper also applies media convergence or journalistic convergence to operate efficiently and maintain the increasingly competitive local media business in the digital era. The “SUARA NTB” newspaper expands its reader network by distributing content through digital or online media and social media by adopting the “The Long Tail” theory
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