Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal International Journal of Economics, Business and Innovation Research
Hanifa Nur Fadhilla
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Instagram Social Media Marketing on Room Sales at the Arshika Bali Sunset Road Hotel Linge Abdul Wahab, Akbar; Hanifa Nur Fadhilla
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study aims to analyze the influence of Instagram Social Media Marketing on the increase in sales at Hotel Arshika Bali Sunset Road. This study uses a quantitative approach with an associative research design. It involves all hotel employees as a population. The sample was selected using non-probability sampling, especially purposive sampling. Data analysis was carried out using descriptive statistical methods. The results show that Instagram Social Media Marketing has a significant positive influence on increasing hotel sales. These findings indicate that effective Social Media Marketing implementation correlates with increased sales at the Arshika Bali Sunset Road Hotel.
Co-Authors Linge Abdul Wahab, Akbar