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All Journal EKONOMIKA45 International Journal of Economics, Business and Innovation Research
Wenny Permata Sari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Sustainable Marketing: The Influence Of Environmental Awareness On Consumer Purchasing Decisions Suci Asfarani; Wenny Permata Sari; Irsandi, Irsandi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

Environmental awareness has become an important factor influencing consumer behavior in recent decades. This study aims to analyze the influence of environmental awareness on consumer purchasing decisions towards sustainable products. Using a quantitative approach, data were collected through a survey of 200 respondents in Indonesia. The results showed that consumers with a high level of environmental awareness tend to choose environmentally friendly products. In addition, environmental education factors and brand trust in sustainable products were found to be key elements in decision making. This study provides valuable insights for companies to develop more effective sustainable marketing strategies to meet the needs of increasingly environmentally conscious consumers. Keywords : Sustainable Marketing, Environmental Awareness, Purchasing Decision, Sustainable Products
ANALISIS MODEL PENGEMBANGAN KINERJA PEGAWAI PADA PUSKESMAS BALIK BUKIT LAMPUNG BARAT Wenny Permata Sari; Restu Tria Wendra
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 2 (2023): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i2.974

Abstract

The Puskesmas is a community health service center, so it requires the performance of employees who carry out health service activities to the community to the maximum. One of the Puskesmas that always prioritizes the performance of its employees, namely the Balik Bukit Lampung West Health Center. The Balik Bukit Health Center is a community health service center that serves public health, especially in the West Lampung Regency area. The formulation of the problem in this study is how to model employee performance development and what are the supporting and inhibiting factors for the employee performance development model at the Balik Bukit Health Center, West Lampung Regency. The research approach used in this research is qualitative research with a descriptive approach. Collecting data using literature, observation, interviews and questionnaires. The research subjects in this study were 52 employees and used 4 informants, namely employees of the Balik Bukit Lampung West Health Center. Based on the results of the study it is known that the employee performance development model at the Balik Bukit Lampung West Health Center is carried out by knowing the quality, efficiency, discipline, initiative, thoroughness, leadership and honesty of employees when carrying out work activities. This employee performance development model will be able to influence the increase in employee performance at the Balik Bukit Lampung West Health Center. Supporting factors in the development of employee performance at the Balik Bukit Lampung West Health Center are conducive working conditions, both physical and non-physical work environments. There is compensation provided by management, work motivation in employees and there is career development in the Balik Bukit Lampung West Health Center. As for the inhibiting factors in the development of employee performance at the Balik Bukit Lampung West Health Center, namely the limited human resources at the Health Center, limited facilities and infrastructure. In addition, employee health is one of the obstacles to creating productive employees. For this reason, employees must maintain their health so that they can work productively so that they can support their performance
Analisis Studi Kelayakan Bisnis Pada Usaha Mikro Kecil dan Menengah (UMKM) Kue Bangkit Kenanga Ditinjau dari Aspek Pemasaran dan Manajemen Wenny Permata Sari; Obadja, Nathanael Nicholas
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.1880

Abstract

This article discusses “Business Feasibility Study on Kue Bangkit Kenanga Micro, Small and Medium Enterprises (MSMEs) in Terms of Marketing and Management Aspects”. The primary issue raised by this article is whether or not a qualitative research approach would be appropriate for the Kue Bangkit Kenanga . This research is intensive, in-depth, and comprehensive because it is carried out directly on the object. This study aims to determine whether MSMEs in Kue Bangkit Kenanga are a viable business opportunity. The purpose of this study was to determine the business feasibility of Kue Bangkit Kenanga. The results of this study are seen from the marketing aspect in sales targets and marketing mix, an organized aspect of management with managers planning and executing.
Co-Authors Irsandi, Irsandi Obadja, Nathanael Nicholas Restu Tria Wendra Suci Asfarani