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All Journal Jurnal Kebijakan dan Pelayanan Publik Journal of Business and Halal Industry International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Multidisciplinary Indonesian Center Journal
Suci Asfarani
Universitas Bandar Lampung
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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IMPLEMENTASI KEBIJAKAN PROGRAM KREDIT USAHA RAKYAT DALAM PENGEMBANGAN UMKM KECAMATAN PRINGSEWU Achmad Suharyo; Sukismanto aji; Suci Asfarani
e-JKPP Vol 8, No 2 (2022): Agustus
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/ejkpp.v8i2.2683

Abstract

Fenomena aspek perekonomian negara maupun daerah selalu menjadi pekerjaan rumah pemerintah yang tidak ada habisnya dimana kebutuhan ekonomi masyarakat yang semakin mendesak sementara kemampuan ekonomi menurun dan melemah, untuk itu dalam rangka perwujudan sistem manajerial pemerintah dalam program pembangunan ekonomi sangat dibutuhkan penelitian ini dilaksanakan dengan tujuan mengetahui secara jelas Implementasi Program Kredit Usaha Rakyat (KUR) dalam Pengembangan Usaha Kecil dan Menengah (UMKM) di Kecamatan Pringsewu sekaligus mengetahui aspek pendukung dan aspek penghambat dalam implementasi program tersebut, dengan menggunakan metode penelitian berupa penelitian Kualitatif sebagai upaya menggambarkan secara jelas mengenai fokus penelitian. Hasil dari penelitian yang telah terlaksana dapat diketahui bahwa komunikasi dalam penyaluran KUR sudah tepat sasaran dalam penerimaan, kemudian sumberdaya yang dimiliki dirasa cukup, dalam aspek disposisi pelayanan dirasa masih kurang cepat dan berbelit-belit dan aspek birokrasi sudah berjalan dengan cukup baik. Berdasarkan hasil tersebut dapat disimpulkan bahwa Implementasi Kebijakan Program Kredit Usaha Rakyat (KUR dalam Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) sudah berjalan dengan cukup baik kendati masih terdapat beberapa indikator yang membuat Implementasi berjalan dengan optimal.
Sustainable Marketing: The Influence Of Environmental Awareness On Consumer Purchasing Decisions Suci Asfarani; Wenny Permata Sari; Irsandi, Irsandi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

Environmental awareness has become an important factor influencing consumer behavior in recent decades. This study aims to analyze the influence of environmental awareness on consumer purchasing decisions towards sustainable products. Using a quantitative approach, data were collected through a survey of 200 respondents in Indonesia. The results showed that consumers with a high level of environmental awareness tend to choose environmentally friendly products. In addition, environmental education factors and brand trust in sustainable products were found to be key elements in decision making. This study provides valuable insights for companies to develop more effective sustainable marketing strategies to meet the needs of increasingly environmentally conscious consumers. Keywords : Sustainable Marketing, Environmental Awareness, Purchasing Decision, Sustainable Products
The Influence of Service Quality and Trust on Member Satisfaction with Loyalty as an Intervening Variable (A Study at KSP Kopdit Gentiaras Pringsewu) Fernando, Albertus; Irsandi; Sakti, Trenggono; Asfarani, Suci
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.607

Abstract

Cooperatives in Indonesia are vital in supporting low to middle-income communities, with over 127,000 cooperatives serving more than 25 million members. However, ensuring member satisfaction and loyalty remains a significant challenge for their sustainability. This study examines the mediating role of loyalty in the relationship between service quality, trust, and member satisfaction within KSP Kopdit Gentiaras Pringsewu, an Indonesian cooperative. A quantitative research method used path analysis to explore these relationships. Data were collected from 44 active members via a reliable questionnaire. The results show that service quality and trust significantly influence member satisfaction, with loyalty as a key mediator in these relationships. The Sobel test confirmed the significance of loyalty as a mediator. The findings suggest that improving service quality and fostering trust are essential for enhancing member satisfaction and loyalty, ensuring the cooperative's long-term sustainability.
The Influence of Product Quality and Price on the Purchase Decision of Car Spare Parts in Retail Stores Firmansyah, Yusril; Irsandi; Sakti, Trenggono; Asfarani, Suci
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.620

Abstract

This study aims to examine the influence of product quality and price on purchasing decisions at Obama Motor, an automotive parts retailer in Pringsewu. The research problem focuses on how product quality and price affect consumer purchasing decisions. A quantitative approach was used with a sample of 44 respondents selected randomly. Data were collected through surveys, and multiple regression analysis was applied. The results showed that both product quality (β = 0.344) and price (β = 0.435) significantly affect purchasing decisions. The conclusion of this study is that maintaining high product quality and competitive pricing is essential to improve customer satisfaction and loyalty in the automotive market.
The Impact of Service Quality and Satisfaction on Customer Loyalty at AFZL Barber Shop Ruswandi, Jose; Irsandi; Sakti, Trenggono; Asfarani, Suci
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.622

Abstract

The rapidly growing barber shop industry has heightened competition, making understanding the factors influencing customer loyalty crucial. This study explored the impact of service quality and customer satisfaction on customer loyalty at AFZL Barber Shop in Sukarame, Bandar Lampung. Using a quantitative approach, the research surveyed 109 respondents and analyzed the data through descriptive analysis, validity and reliability tests, and multiple regression analysis. The results showed that service quality and customer satisfaction significantly positively affect customer loyalty. Higher service quality and customer satisfaction levels lead to stronger customer loyalty. The study concludes that businesses must improve service quality and customer satisfaction to maintain customer loyalty in a competitive market.
Esploration Of The Influence Of Marketing Mix Strategy On Repurchase Intention Of Motorcycle Products: A Consumer Perspective Made Agiyasa; Irsandi, Irsandi; Suci Asfarani; Trenggono Pujo Sakti
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

The purpose of this study is to explore how marketing mix strategies influence repurchase intentions of motorcycle products from the consumer's perspective. The research approach used in this study is a qualitative approach. This approach aims to understand the phenomenon in depth through the perspective of the participants. Qualitative research allows for in-depth exploration of consumer experiences, views, and perceptions related to marketing mix strategies and their influence on motorcycle product repurchase intentions. Based on the results of the study, it can be concluded that the 7P marketing mix strategy involving elements of product, price, promotion, distribution, people, process, and physical evidence has a significant influence on motorcycle repurchase intentions from a consumer perspective. Each element of the 7Ps plays a role in creating a positive consumer experience, which ultimately increases loyalty and repurchase decisions. Keywords: Marketing, Marketing Mix, Repurchase Intention
The Influence Of Transformational Leadership And Reward Systems On Employee Performance At Recheese Factory Kedaton Fast Food Restaurant, Bandar Lampung Michael Alesandro; Irsandi; Agus Purnomo; Suci Asfarani
International Journal of Education, Vocational and Social Science Vol. 5 No. 01 (2026): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v5i01.2960

Abstract

Transformational leadership and reward systems play an important role in improving employee performance in the fast-food restaurant industry. Inspirational leadership and fair, transparent reward systems can enhance employee motivation, commitment, and productivity. Therefore, this study analyzes the influence of transformational leadership and reward systems on employee performance at Recheese Factory Fast Food Restaurant, Kedaton, Bandar Lampung. The purpose of this study is to examine the effect of transformational leadership and reward systems on employee performance at Recheese Factory Fast Food Restaurant, Kedaton, Bandar Lampung. This research employs a quantitative approach. The population consists of all employees of Recheese Factory Fast Food Restaurant, Kedaton, Bandar Lampung, totaling 35 employees, with a sample of 35 respondents. Data analysis was conducted using multiple linear regression analysis. The results indicate that transformational leadership and reward systems have a positive and significant effect on employee performance, both individually and simultaneously, indicating that both variables are important factors in enhancing employee performance.
THE IMPACT OF INSTAGRAM INSIGHT UTILIZATION ON CONSUMER PURCHASE DECISIONS AT RUMAH MADU IN BANDAR LAMPUNG Ilham Maulana Ramadhan; Suci Asfarani
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2311

Abstract

The rapid development of digital marketing has significantly transformed business strategies, particularly for Micro, Small, and Medium Enterprises (MSMEs). Instagram has evolved beyond a social networking platform into a strategic marketing tool equipped with analytical features such as Instagram Insight. This study aims to examine the effect of Instagram Insight utilization on consumer purchase decisions at Rumah Madu, an MSME operating in Bandar Lampung, Indonesia. This research adopts a quantitative approach using a survey method. Data were collected from 92 respondents through structured questionnaires and analyzed using SPSS version 27. The independent variable is the utilization of Instagram Insight, measured through three dimensions: follower demographic analysis, follower active time analysis, and content performance analysis. The dependent variable is consumer purchase decision. Statistical analysis includes validity and reliability testing, classical assumption tests (normality, multicollinearity, and heteroscedasticity), simple linear regression, t-test, F-test, and coefficient of determination (R²). The results suggest that Instagram Insight functions primarily as an internal strategic evaluation tool rather than a direct determinant of consumer purchasing behavior. This study contributes to the digital marketing literature by highlighting the gap between analytic tool utilization and actual consumer conversion in MSMEs. Practical implications emphasize the need for better data interpretation skills and integrated marketing strategies beyond analytics usage alone.
Co-Authors Achmad Suharyo Agus Purnomo Fernando, Albertus Firmansyah, Yusril Ilham Maulana Ramadhan Irsandi Irsandi, Irsandi Made Agiyasa Michael Alesandro Ruswandi, Jose Sakti, Trenggono Sukismanto aji Trenggono Pujo Sakti Wenny Permata Sari