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All Journal Jurnal Bisnis dan Komunikasi Digital
Faizah Ats Tsaniyah
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Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Role of Big Data Analytics in Supporting Decision-Making Theories in Companies Faizah Ats Tsaniyah; Ningsih, Santika Purwaty; Cyntia, Dinda Yovita; Kusumasari, Indah Respati; Hidayat N, Rusdi
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3458

Abstract

Advances in information technology have sparked a revolution in data processing and analysis. Big Data Analytics (BDA) plays an important role in enabling companies to make faster, more accurate, and data-driven decisions. This study adopts a qualitative research approach to explore the intersection of Big Data Analytics (BDA) and decision-making theory. Qualitative research is well suited for this purpose as it enables in-depth exploration of complex phenomena and provides rich contextual insights. Big Data Analytics (BDA) plays an important role in improving decision-making by providing accurate, timely and evidence-based insights. In the manufacturing sector, BDA is used for real-time quality monitoring and predictive maintenance. Big Data Analytics (BDA) contributes significantly to supporting decision theory by improving the quality, speed, and accuracy of the decision-making process. Companies are advised to build a technology infrastructure that supports the comprehensive implementation of BDA.
Co-Authors Cyntia, Dinda Yovita Hidayat N, Rusdi Kusumasari, Indah Respati Ningsih, Santika Purwaty