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All Journal Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat
Prasetya, Sandy Tri
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Religion Civil Engineering, Building, Construction & Architecture Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pengembangan Emping Jagung Untuk Optimalisasi Potensi Lokal di Desa Lawanganagung Solekhah, Afifatul Aprilia Yani; Lutfiyah, Fanny; Shoffrianto, Achmad Fadlan Prima; Syafarinda, Aldiva; Prasetya, Sandy Tri; Badi'ah, Roudlotul; Abdillah, David Fahmi; Abadi, Muhammad Dzikri
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 10 No. 1 (2025)
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

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Abstract

MSMEs play an important role in the Indonesian economy, but many villages, including Lawanganagung Village, face challenges in optimizing their local potential. Therefore, the purpose of this community service project is to develop a strategy for corn chip product growth through rebranding, flavor diversification, and repackaging to enhance its appeal and marketability. This community service initiative employs training and the Participatory Learning and Action (PLA) method, which includes surveys, focus group discussions, implementation, and evaluation. The outcomes of the community service activities in Lawanganagung Village include the creation of innovative corn chip flavor variants, such as chocolate, sweet and spicy balado, and caramel boran, as well as modernized packaging and branding under the name "Keripik Jalung." This program aims to increase the product's appeal as a typical village souvenir, empower the local community through job creation and culinary skills, and support economic sustainability through online marketing that extends beyond the city.
Co-Authors Abdillah, David Fahmi Badi'ah, Roudlotul Lutfiyah, Fanny Shoffrianto, Achmad Fadlan Prima Solekhah, Afifatul Aprilia Yani Syafarinda, Aldiva