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All Journal Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat
Tafonao, Dwi Fatmi Adelina
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Education Social Sciences Other

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Strategi dalam Meningkatkan Penjualan terhadap Minat Beli Konsumen di Pedagang Eva Fashion Harahap, Lokot Muda; Tafonao, Dwi Fatmi Adelina; Faradilla, Ageng Jihan; Munawaroh, Munawaroh
Al-DYAS Vol 3 No 3 (2024): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v3i3.3957

Abstract

This research analyzes strategies for increasing sales of consumer buying interest at Eva Fashion traders, using a quantitative approach with a sample of 50 respondents selected through a purposive sampling method. Multiple linear regression analysis with a significance level of 5% shows that the three independent variables have a positive and significant influence on consumer purchasing interest, with product design as the most dominant factor (regression coefficient 0.458, p < 0.05), followed by product quality (0.325, p < 0.05) and product variance (0.217, p < 0.05). The research model produces an R2 value of 0.734, indicating that 73.4% of the variation in purchasing interest can be explained by these three variables, with the practical implication that Fashion Parking traders need to prioritize product design aspects while maintaining the quality and diversity of dance to increase business competitiveness.
Co-Authors Faradilla, Ageng Jihan Lokot Muda Harahap, Lokot Muda Munawaroh Munawaroh