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Pembuatan Website Virtual Reality Tour Sebagai Media Promosi Tempat Wisata Danau Ngebel Kabupaten Ponorogo Setyawan, Dimas Ari; Utomo, Prasetyo Yekti; Isa, Muhammad; Aji, Mochamat Bayu; Agasta, Rio; Putra, Septian Dwi Maulana
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 9 (2024): Desember
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

Virtual reality tour is a platform that allows users to visit locations online in real time through 360-degree panoramic images. The technology known as virtual e-tour gives users the impression that they are part of the scenery and makes it easy to see, capture, and analyze virtual data. Lake Ngebel has extraordinary natural tourism potential, but there are still several problems in its promotion. The main problems include lack of promotion, diversification of tourism products, coordination between stakeholders, and unclear tourism image. To overcome this, an integrated solution is needed such as increasing promotion in various media. This community service applies web-based virtual tour technology to provide information that makes it easier for tourists in Ponogoro regarding the Lake Ngebel tourist attraction and makes it easier for the general public to obtain information on the layout of services. Activities during the community service were carried out in several stages, namely: location survey, photo data collection, website design and finally website socialization. The asset data used in this community service were 11 360 panoramic images, 11 information images, and 1 video of a fountain show. The virtual tour website was created using the 3Sixty application.
Pembuatan Website Virtual Reality Tour Sebagai Media Promosi Tempat Wisata Danau Ngebel Kabupaten Ponorogo Setyawan, Dimas Ari; Utomo, Prasetyo Yekti; Isa, Muhammad; Aji, Mochamat Bayu; Agasta, Rio; Putra, Septian Dwi Maulana
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 9 (2024): Desember
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Virtual reality tour is a platform that allows users to visit locations online in real time through 360-degree panoramic images. The technology known as virtual e-tour gives users the impression that they are part of the scenery and makes it easy to see, capture, and analyze virtual data. Lake Ngebel has extraordinary natural tourism potential, but there are still several problems in its promotion. The main problems include lack of promotion, diversification of tourism products, coordination between stakeholders, and unclear tourism image. To overcome this, an integrated solution is needed such as increasing promotion in various media. This community service applies web-based virtual tour technology to provide information that makes it easier for tourists in Ponogoro regarding the Lake Ngebel tourist attraction and makes it easier for the general public to obtain information on the layout of services. Activities during the community service were carried out in several stages, namely: location survey, photo data collection, website design and finally website socialization. The asset data used in this community service were 11 360 panoramic images, 11 information images, and 1 video of a fountain show. The virtual tour website was created using the 3Sixty application.
Strategi Pemasaran Media Sosial pada Usaha Mikro Fesyen Agasta, Rio; Mukhasanah, Silviana
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 9 No. 2 (2025)
Publisher : Politeknik Negeri Madiun

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Abstract

Social media has become the main marketing channel for micro businesses because it is inexpensive and reaches consumers directly. However, micro business owners often lack marketing knowledge and resources, so their strategies develop through trial and error. This study aims to explore how micro fashion business owners design and implement social media marketing strategies. The study uses a qualitative approach with a multiple case study design. Data were collected through in-depth interviews with seven owners or social media managers of micro fashion businesses, observation of their social media accounts, and documentation, then analyzed using the interactive model and thematic coding. The results identify four themes: authentic content and storytelling, fast and personal interaction with followers, collaboration with micro influencers and customers, and the use of simple platform insights to guide decisions. The main obstacles are changes in platform algorithms, limited time to produce content consistently, and price competition. The study recommends that micro businesses build a simple content calendar, prioritize engagement over follower counts, and develop basic data literacy.