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All Journal Journal of Linguistics, Culture and Communication Jurnal Pengabdian Kepada Masyarakat
Asa Wisesa Betari
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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OPTIMALISASI DIGITAL MARKETING DENGAN MENGGUNAKAN KONTEN VIDEO MARKETING PADA UMKM ANGGOTA ASOSIASI RUMAH PENGUSAHA MALANG RAYA (RPMR) Nurul Hidayatinnisa; Helmy Adisaksana; Abdullah Helmy; Asa Wisesa Betari; Ahmad Abror Rozaqi Fatoni; Ita Rifiani Permatasari
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 1 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i1.3663

Abstract

UMKM merupakan lini bisnis yang paling banyak menyumbang kemandirian ekonomi nasional. Oleh sebab itu ketahanan bisnis UMKM harus diperhatikandengan cara melakukan adaptasi pada setiap kondisi yang ada Memasuki revolusi industry 4.0 yang serba digital semua sektor bisnis mulai melakukan perubahan bisnis yang dulunya dilakukan secara konvensional menjadi digital. Sektor UMKM juga dituntut melakukan transformasi bisnis menjadi go digital salah satunya dengan memanfaatkan media sosialsebagai sarana promosi, dalam sebuah survey yang dilakukan pada UMKM menyatakanbahwa UMKM yang akan bertahan dalam waktu yang lama adalah UMKM yang mampuberadaptasi dengan teknologi digital. Sosial media saat ini merupakan platform digital yang memfasilitasi penggunanya untuk saling bersosial, baik itu berkomunikasi atau membagikan konten berupa tulisan, foto dan video kepada jutaan orang. Media sosial merupakan media yang potensial untuk melakukan branding dan promosi produk. Oleh sebab itu perlu literasi digital bagi UMKM mengenai seberapa penting digital marketinguntuk meningkatkan branding dari suatu produk. PKM ini fokus terhadap pembuatan konten video marketing karena konten video marketing merupakan konten yang paling banyak menarik engagement dari costumer. PKM ini dilakukan di UMKM yang tergabung pada Rumah Pengusaha Malang Raya atau disingkat dengan RPMR. RPMR merupakan paguyuban pengusaha Usaha Mikro, Kecil dan Menengah (UMKM) terbesar se-Kota Malang raya dimana tingkat pengetahuan literasi digital UMKM masih sangat rendah. Oleh sebab itu diperlukan literasi terkait digital marketing dan perlu dibuatakan video marketing untuk meningkatkan skala bisnis dari UMKM.
PELATIHAN PENGELOLAAN DAYA TARIK WISATA ALAM SUMBERINGIN DI DESA WRINGINSONGO, KECAMATAN TUMPANG Safitri, Isnaini Nur; Amanda, Tiara Estu; Betari , Asa Wisesa; Setiawan, Ardian Wahyu; Hoesny, Mariana Ulfah
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6609

Abstract

This community service is aimed at accommodating the needs of the management of the Sumberingin natural tourist attraction in improving the ability to manage natural tourist attractions and tourism potential in the Wringinsongo village area by involving tourism business actors (travel agents) to increase tourist visits, both local and foreign. Participants in this training are tourist attraction managers, especially Sumberingin tourist attraction managers and Wringinsongo village managers, Tumpang District, Malang Regency. This activity is expected to improve the quality of human resources for tourist attraction managers by increasing the ability to manage tourist attractions, which will then be implemented as an effort to increase local and foreign tourist visits. This activity was carried out in some stages, namely planning (to find out the number of participants who were involved and the materials needed for the training), coordination with the related parties (representative of partner village members, travel agent, and tour guide) to ensure the plans made are in accordance with the needs, preparation of Focused Group Discussion (FGD) materials, survey to the exact location in the partner village to ensure the prepared materials are suitable with the condition of the village, doing FGD with the, and evaluation which is giving questionnaires to the participants regarding the implementation and materials.
A Language Style Analysis of Press Release at The Walt Disney Company Website Anindya, Nissa; Agustina, Hiqma Nur; Betari, Asa Wisesa
Journal of linguistics, culture and communication Vol 2 No 1 (2024): Journal of Linguistics, Culture, and Communication
Publisher : CV. Rustam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61320/jolcc.v2i1.46-66

Abstract

This research was conducted with the aim of analyzing the language style employed in press statements issued by the Walt Disney Company, focusing on comprehending how this language style contributes to effective corporate communication. A qualitative descriptive methodology was applied, with the research drawing upon press statements available on Walt Disney's official website. The analysis of language style was based on the principles of sentence structure as outlined by Gorys Keraf, encompassing five distinct styles: climax, anti-climax, parallelism, antithesis, and repetition. The findings of this research revealed that repetition emerged as the predominant language style, accounting for 50% of the language styles identified, while anti-climax was the least frequently used, making up only 2%. This prevalence of repetition in press statements was observed to serve the purpose of reinforcing key messages, aiding reader recall, and ultimately facilitating more effective communication. This research explores how language style is important in business communication, using the well-known example of the Walt Disney Company. This research is looking at how the specific way language is used in their press statements helps them communicate better. These findings can be useful in different areas, like marketing, public relations, and business communication. Furthermore, this study demonstrates how analyzing language can help us understand the different styles companies use in their communication.
Co-Authors Abdullah Helmy Agustina, Hiqma Nur Ahmad Abror Rozaqi Fatoni Amanda, Tiara Estu Anindya, Nissa Helmy Adisaksana Ita Rifiani Permatasari Moechammad Sarosa Nurul Hidayatinnisa Safitri, Isnaini Nur Setiawan, Ardian Wahyu