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Cahyani , Hilda
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PELATIHAN PENGELOLAAN DAN PEMASARAN PRODUK UMKM SEBAGAI PENDUKUNG USAHA KAWASAN PARIWISATA DI DESA DUWET, KECAMATAN TUMPANG, KABUPATEN MALANG Lestari , Pritantina Yuni; Kartikasari, Prima Beauty; Cahyani , Hilda; Safitri, Isnaini Nur; Putri , Aulia Nourma; Rohani , Siti
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6610

Abstract

This community service is aimed at accommodating the needs of tourism area business actors in Duwet Village in improving the management and marketing of MSME products through Focused Group Discussion (FGD). Participants in this activity are business actors in the tourism area in Duwet village, Malang. This activity is expected to improve the quality of MSME products in Duwet Village through product management and marketing, which then can be implemented to provide better services to visitors to the Duwet Village tourism area. This activity was carried out in some stages, namely planning (to find out the number of participants who were involved and the materials needed for the training), coordination with the related parties (representative of partner village members, travel agent, and tour guide) to ensure the plans made are in accordance with needs, preparation of Focused Group Discussion (FGD) materials, survey to the exact location in the partner village to ensure the prepared materials are suitable with the condition of the village, doing FGD with the, and evaluation which is giving questionnaires to the participants regarding the implementation and materials.
Co-Authors Kartikasari, Prima Beauty Lestari , Pritantina Yuni Putri , Aulia Nourma Rohani , Siti Safitri, Isnaini Nur