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All Journal Jurnal Manajemen dan Budaya Tarjih: Agribusiness Development Journal Agriculture and Socio-Economic Journal
Novita, Mega D.
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Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Business Ethics and Social Responsibility Relationships on Consumer Satisfaction of BumDes Agrotourism Petik Melon Novita, Mega D.
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.864

Abstract

BumDes Agrotourism Petik Melon faces significant challenges, including intense competition with similar businesses and increasing consumer demands for high-quality tourism experiences. This study aims to analyze the impact of business ethics and social responsibility on consumer satisfaction at BumDes Agrowisata Petik Melon in Balongwono, Trowulan Mojokerto. Using a quantitative approach, the study explores the significance of the relationships between the variables. Data were collected through questionnaires with purposive sampling. The results show that business ethics and social responsibility positively and significantly affect consumer satisfaction. Simultaneous analysis indicates that these variables have a significant collective effect, with an F-value of 28.765 and a significance level of 0.000 (below 0.05), suggesting that the tested factors significantly contribute to the dependent variable. The coefficient of determination reveals that the regression model explains a substantial portion of the data variability, with an R Square value of 0.672, meaning that the independent variables explain 67.2% of the variability in the dependent variable. This research highlights the significant impact of business ethics and social responsibility on consumer satisfaction, suggesting that consumers value ethical business practices and social responsibility, which in turn enhance their satisfaction with services. The novelty of this study lies in its focus on the role of ethics and social responsibility in agrotourism, providing new insights into rural business strategies. Future research could broaden the scope by exploring additional variables like environmental sustainability, expanding the sample size, and comparing multiple agrotourism locations for generalizability.
Strategi Pemasaran Terintegrasi dalam Pengambilan Keputusan Pengajuan Kredit Ghozali, Ghozali; Nuraeni, Eny; Novita, Mega D.
Jurnal Manajemen & Budaya Vol 4 No 1 (2024): Jurnal Manajemen dan Budaya
Publisher : STAI Darul Kamal NW Kembang Kerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51700/manajemen.v4i1.561

Abstract

This research aims to identify the influence of Personal Selling, Service Quality, Business Location, and Digital Marketing on Credit Application Decisions at the ‘Sumber Manis’ Prajurit Kulon Farming Cooperative, Mojokerto City. This research uses a quantitative approach with a sample of 30 cooperative customers. The results of the F test show that these four variables have a simultaneous effect on the Credit Application Decision. The variables Personal Selling, Service Quality, Business Location, and Digital Marketing also partially have a positive influence on Credit Application Decisions. The results of this research provide deeper insight into various aspects of marketing in the context of credit application decisions in cooperatives. The practical implication is that cooperatives and similar financial institutions can improve their marketing strategies by considering the key roles played by Personal Selling, Service Quality, Business Location, and Digital Marketing in shaping customer perceptions and decisions. This research also supports previous findings which state that marketing aspects have an important role in influencing customer decisions regarding credit applications.
Analisis Nilai Tambah Keripik Singkong UKM Mandiri Kabupaten Mojokerto Novita, Mega D.; Saifuddin, Akhmad
Agriculture and Socio-Economic Journal Vol 1, No 2 (2024): July
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/asej.v1i2.49

Abstract

This research aims to know the value of added, efficiency and profit from the processing of cassava chips into cassava in Tampung Rejo village of Puri District Mojokerto The research method used is a descriptive analytical method. This research is done purposive (intentionally) in UKM. Mandiri  District Puri District Mojokerto. The method of determination of respondents was done by census techniques against 5 respondents (producers). The data used is primary data and secondary data with observation, interviews and recording. The data analysis methods used are business analysis to know the magnitude of added value, efficiency and profitability. The results showed that the profits received from the processing business of cassava into cassava chips in one time production process of Rp. 1.272.197,-. Business efficiency of 1.715. The processing of cassava into cassava chips gives an average gross added value of Rp. 1.485.100,-, the average net added value of Rp. 1.482.196,-, Value added per raw material amounting to Rp. 5.550,-/kg and added value per workforce of Rp. 50.823,-/JKO. 
Co-Authors Ghozali, Ghozali Nuraeni, Eny Saifuddin, Akhmad