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All Journal CERMIN: Jurnal Penelitian Bisman (Bisnis dan Manajemen): The Journal of Business and Management INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Manajemen dan Budaya Jurnal Penelitian dan Pengabdian Masyarakat Miftah
Nuraeni, Eny
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Pengaruh Kualitas Layanan, Kualitas Produk dan Harga terhadap Kepuasan Pelanggan pada Toko Bangunan Ahsan Jaya Wringinanom Gresik Ismanu, Ahmad; Setiawan, Erry; Cahyani, Diah; Nuraeni, Eny
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3140

Abstract

The purpose of this study is to determine: 1) The partial effect of service quality on customer satisfaction; 2) The partial effect of product quality on customer satisfaction; 3) The partial effect of price on customer satisfaction; 4) The simultaneous effect of service quality, product quality, and price on customer satisfaction. The population in this study consists of all customers of Ahsan Jaya Building Store. Sample determination using non-probability sampling techniques with the Slovin formula yielded 60 respondents, and data distribution was conducted using accidental sampling. Data were analyzed using multiple linear regression, with hypothesis testing conducted partially using the t-test, while simultaneous hypothesis testing was conducted using the F-test. The research results indicate: 1) Service quality partially influences customer satisfaction; 2) Product quality partially influences customer satisfaction; 3) Price partially influences customer satisfaction; 4) Service quality, product quality, and price simultaneously influence customer satisfaction.
PENGARUH RETAIL FAKTOR MANAJEMEN (SOSIAL, EKONOMI DAN TEKHNOLOGI ) TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI VARIABEL PERILAKU KONSUMEN Nuraeni, Eny; Sunaryo, Agus; Pratiwi, Elok Cahyaning; Joenarni, Elly
CERMIN: Jurnal Penelitian Vol 6 No 2 (2022): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v6i2.2455

Abstract

Tujuan dari penelitian ini adalah Untuk mengetahui dan menganalisis pengaruh beberapa factor manajemen terhadap keputusan pembelian. Penelitian ini berjenis observasional korelasional berifat eksplanasi. Pengumpulan data penelitian diperoleh secara langsung dari sumber primer. Populasi adalah pegawai dari 10 pengusaha retailer berplatform digital sepatu yang tersebar di Kecamatan Puri Kabupaten Mojokerto, sampel diambil 10 sehingga menjadi 100 responden. Analisis data menggunakan analisis jalur (Path analysis) dengan permodelan ekonometrika regresi linier berganda.. Berdasarkan hasil, faktor teknologi mendominasi pengaruh secara langsung terhadap perilaku konsumen dan secara tidak langsung terhadap keputusan pembelian.
Between Loyalty and Integrity: The Paradox of Organizational Support and Employee Behavior in Healthcare Kridaningsih, Anna; Agustina, Ratna; Nuraeni, Eny
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1194

Abstract

This research investigates the interplay between Perceived Organizational Support (POS), Organizational Identification (OI), Unethical Pro-Organizational Behavior (UPB), and Organizational Citizenship Behavior (OCB) among healthcare professionals at RSU Dr. Iskak, Tulungagung. Employing a quantitative methodology with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0, data from 150 employees were analyzed to determine the direct and indirect effects of POS on workplace behaviors. The results indicate that POS significantly affects both UPB and OCB, with OI serving as a key mediating factor. Employees with a strong perception of organizational support tend to develop a heightened sense of identification with their organization, which in turn promotes discretionary behaviors, both constructive and ethically questionable. The study highlights that OI positively influences UPB, suggesting that employees with deep organizational attachment may justify unethical actions in pursuit of organizational objectives. Simultaneously, the positive indirect impact of OI on OCB affirms that a strong identification with the organization encourages voluntary prosocial behaviors. These findings emphasize the dual effects of organizational identification, reinforcing the necessity for organizations to cultivate employee commitment while instilling ethical leadership and well-defined behavioral standards. The practical implications suggest that healthcare institutions must establish clear ethical guidelines and reinforce leadership practices that support ethical conduct while fostering organizational loyalty.
Pengaruh Kualitas Pelayanan, Harga dan Lokasi Terhadap Kepuasan Pelanggan Bengkel UD. Jaya Utama Motor Mojokerto Putri, Anis; Wahyudi, Wahyudi; Nuraeni, Eny
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 1 (2025): April 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v3i1.146

Abstract

The purpose of this study was to determine the effect of service quality, price, and location on customer satisfaction at UD. Jaya Utama Motor Mojokerto partially, simultaneously or dominantly. The research method used is a quantitative method. The population in this study were UD workshop customers. Jaya Utama Motor Mojokerto. The sample in this study amounted to 80 respondents. The data analysis method used is multiple linear regression, the coefficient of determination and hypothesis testing using the SPSS version 26 program. Based on the results of the study, it is shown that the results of the multiple linear regression coefficients are Y = 2.126 + 0.461 X1 + 0.236 X2 + 0.771 X3. The service quality variable partially influences customer satisfaction. The price variable partially affects customer satisfaction. Location variables partially affect customer satisfaction. Variables of service quality, price and location simultaneously affect customer satisfaction. Location variable has the most dominant influence on customer satisfaction.
Pelatihan Strategi Digital Marketing untuk Meningkatkan Penjualan UMKM di Desa Mojorejo Nuraeni, Eny; Sunaryo, Agus; Hastuti, Poppy Meilina Dian; Sholeh, Rachmad
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i2.350

Abstract

This community service activity aims to increase the capacity of MSMEs in utilizing digital marketing to expand the market and increase income. The methods used include interactive training, mentoring, and evaluation based on surveys and case studies. The activity was implemented on November 18 - December 23, 2024. The results showed an increase in understanding of digital marketing, the use of social media as a promotional tool, and an increase in participant turnover. However, obstacles such as limited access to technology and inconsistent strategies still require ongoing mentoring. The main recommendation is integration with local stakeholders to build a digital ecosystem that supports MSMEs sustainably
Strategi Pemasaran Terintegrasi dalam Pengambilan Keputusan Pengajuan Kredit Ghozali, Ghozali; Nuraeni, Eny; Novita, Mega D.
Jurnal Manajemen & Budaya Vol 4 No 1 (2024): Jurnal Manajemen dan Budaya
Publisher : STAI Darul Kamal NW Kembang Kerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51700/manajemen.v4i1.561

Abstract

This research aims to identify the influence of Personal Selling, Service Quality, Business Location, and Digital Marketing on Credit Application Decisions at the ‘Sumber Manis’ Prajurit Kulon Farming Cooperative, Mojokerto City. This research uses a quantitative approach with a sample of 30 cooperative customers. The results of the F test show that these four variables have a simultaneous effect on the Credit Application Decision. The variables Personal Selling, Service Quality, Business Location, and Digital Marketing also partially have a positive influence on Credit Application Decisions. The results of this research provide deeper insight into various aspects of marketing in the context of credit application decisions in cooperatives. The practical implication is that cooperatives and similar financial institutions can improve their marketing strategies by considering the key roles played by Personal Selling, Service Quality, Business Location, and Digital Marketing in shaping customer perceptions and decisions. This research also supports previous findings which state that marketing aspects have an important role in influencing customer decisions regarding credit applications.
Co-Authors Agus Sunaryo Diah Cahyani Ghozali, Ghozali Hastuti, Poppy Meilina Dian Ismanu, Ahmad Joenarni, Elly Kridaningsih, Anna Novita, Mega D. Pratiwi, Elok Cahyaning Putri, Anis Ratna Agustina Setiawan, Erry Sholeh, Rachmad Wahyudi Wahyudi