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All Journal International Journal of Social and Management Studies (IJOSMAS) Majapahit Journal of Islamic Finance and Management Majapahit Journal of Islamic Finance dan Management SWAGATI: Journal of Community Service
Farani, Dinesh Basti
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Critical Analysis of Sustainable Toll Road: Management of Toll Road Services and Green Facilities from The User Perspective Amri, Lala Hucadinota Ainul; Taali, Muhammad; Farani, Dinesh Basti; Puspitasari, Dyah Ayu Kunthi; Subkhan, Muhammad Fajar
International Journal of Social and Management Studies Vol. 5 No. 5 (2024): October 2024
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i5.442

Abstract

Sustainable toll road development is not only related to environmentally friendly infrastructure and economic benefits but also to public acceptance of environmental issues. However, previous studies indicate that the quality of Green Toll Road services can increase the interest of toll road users through campaigns that support the environment. This study aims to analyze various aspects of sustainable toll roads in-depth, focusing on the management of environmentally friendly services and facilities. In this study, a qualitative method with a survey approach was applied by taking samples from toll road users through incidental quota sampling techniques. Service management indicators include travel satisfaction, road conditions, road infrastructure, and equipment, use of road space, and traffic management related to environmentally friendly facilities. The results obtained from toll road users indicate that ecologically friendly facilities including travel satisfaction, road conditions, road infrastructure and equipment, and traffic management have been met. However, there was a lack of standards among toll road managers, considering that toll road operators are not under the same management. The recommendation from this study is the application of consistent standards for toll road managers related to environmentally friendly aspects.
Business Digital Role for Sustainable Traditional Business: A Case Adapting Innovation in SMEs Batu Malang Farani, Dinesh Basti; Puspitasari, Dyah Ayu Kunthi; Taali, Muhammad; Amri, Lala Hucadinota Ainul; Amri, Whan Augustin Ainul
International Journal of Social and Management Studies Vol. 5 No. 5 (2024): October 2024
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i5.443

Abstract

Currently, the role of digital business has become an important part and even a major factor in maintaining business continuity. Businesses that cannot adapt to this trend are at risk of stagnation or even decline, including traditional businesses. Traditional business is a model that relies on old methods, such as direct consumer sales. This study uses a qualitative method with a data triangulation approach to evaluate the extent to which MSMEs in Batu Malang adapt to digital business innovations to maintain their business continuity. The results of the study indicate that MSMEs must immediately make improvements to support their businesses. One way is to utilize digital business, such as marketing through online platforms such as social media. In addition, monitoring social media related to trends and the needs of consumers and tourists is also needed so that businesses can meet customer desires. Other aspects are innovation, digitalization, and ease in the payment process. This finding is also supported by the fact that the trend of cashless transactions has become a new habit.
Overview Strategic Masterplan to Mitigation Climate Change on Tourism Industry: A Systematic Literature Review Puspitasari, Dyah Ayu Kunthi; Taali, Muhammad; Farani, Dinesh Basti; Mudofir, Imam; Amri, Lala Hucadinota Ainul
International Journal of Social and Management Studies Vol. 5 No. 5 (2024): October 2024
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i5.444

Abstract

Currently, climate change is a major focus in various industrial sectors, including tourism. Significant climate change has caused changes in tourist behavior, from changes in visiting times to choosing tourist destinations. If the tourism industry does not consider the impacts of climate change, this can affect marketing strategies and regional development, especially when climate change occurs. The Integrated Tourism Master Plan (ITMP), prepared by the World Bank in 2018, provides recommendations on various aspects of tourism development, including mitigating the impacts of climate change. This study uses a qualitative method with a Systematic Literature Review approach. The sample used is a masterplan document from the local government. The results of the study show that although the ITMP issued by the World Bank contains guidelines for climate change mitigation in the tourism sector, the guidelines have not been fully implemented or adapted in the regional master plan. However, the regional masterplan document has shown attention to climate change. Improvement and implementation of the master plan for climate change mitigation are needed. The recommendations given are to adopt aspects of tourism development related to climate change prevention and to prepare relevant implementing regulations.
Public Awareness Of Conservation Area At Karimun Jawa Taali, Muhammad; Supriyanto, Muhammad; Farani, Dinesh Basti; Puspitasari, Dyah Ayu Kunthi; Amri, Lala Hucadinota Ainul
SWAGATI : Journal of Community Service Vol. 1 No. 3 (2023): November
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2023v1i3.1293

Abstract

Tourism has become one of the major industries of many countries in the world. Do not miss the Indonesian state which is trying to take opportunities from the industry. In Indonesia, in the last five years, development has been very rapid because each region is trying to optimize its regional potential to boost the tourism industry. This is supported by the existence of regional autonomy which gives freedom to the regions to maximize the utilization of their potential to increase local revenue. The development of this potential is carried out by taking into account sustainable development along with the potentials and problems that each region has. A conservation area is an area or area that has been determined by the government as an area that must be protected so that the condition of the area remains sustainable. The importance of providing awareness and understanding (public awareness) about the conservation area is expected that the community will be able to play an active role in efforts to preserve the area. Based on this description, it is very important to make efforts to create public awareness in the Karimun Jawa Conservation Area. This activity is expected to increase awareness and understanding (public awareness) about conservation areas.
Implementing the Three-Way Marketing Public Relations Strategy in Indonesia's Railway Sector: A Qualitative Study on PT KAI Operational Area 7 Madiun Farani, Dinesh Basti; Ayutika, Riza Dessy Nila; Arifin, Ressa Nidya
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing types and models of transportation in Indonesia encourage companies to strengthen marketing strategies so that their companies can exist for a long time. Business competition requires companies to intensively carry out promotional activities by combining public relations in marketing activities. Marketing Public Relations is considered capable of expanding market share and becoming a company communication tool to achieve business goals. The purpose of this research is to determine the Marketing Public Relations strategy at the PT KAI (Persero) Daop 7 Madiun Passenger Transport Unit. The method used in this research is descriptive qualitative. Meanwhile, data for this research will be taken by conducting interviews, observation and documentation. The results of research in the field can be concluded that the implementation of Marketing Public Relations strategies in Passenger Transport Units is through a Three Ways Strategy including Pull Strategy, carried out by uploading promotional content on social media, advertising on print media and holding events on certain holidays. Push Strategy, carried out by providing discounts to customers and carrying out BPTV (Boarding Pass Through Value) cooperation programs with several merchants. Pass Strategy, carried out by improving services and carrying out social responsibility (CSR) activities .
Implementing the Three-Way Marketing Public Relations Strategy in Indonesia's Railway Sector: A Qualitative Study on PT KAI Operational Area 7 Madiun Farani, Dinesh Basti; Ayutika, Riza Dessy Nila; Arifin, Ressa Nidya
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing types and models of transportation in Indonesia encourage companies to strengthen marketing strategies so that their companies can exist for a long time. Business competition requires companies to intensively carry out promotional activities by combining public relations in marketing activities. Marketing Public Relations is considered capable of expanding market share and becoming a company communication tool to achieve business goals. The purpose of this research is to determine the Marketing Public Relations strategy at the PT KAI (Persero) Daop 7 Madiun Passenger Transport Unit. The method used in this research is descriptive qualitative. Meanwhile, data for this research will be taken by conducting interviews, observation and documentation. The results of research in the field can be concluded that the implementation of Marketing Public Relations strategies in Passenger Transport Units is through a Three Ways Strategy including Pull Strategy, carried out by uploading promotional content on social media, advertising on print media and holding events on certain holidays. Push Strategy, carried out by providing discounts to customers and carrying out BPTV (Boarding Pass Through Value) cooperation programs with several merchants. Pass Strategy, carried out by improving services and carrying out social responsibility (CSR) activities .
Co-Authors Amri, Lala Hucadinota Ainul Amri, Whan Augustin Ainul Arifin, Ressa Nidya Mudofir, Imam Puspitasari, Dyah Ayu Kunthi Riza Dessy Nila Ayutika Subkhan, Muhammad Fajar Supriyanto, Muhammad Taali, Muhammad