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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Sebatik Lontara Journal Of Health Science And Technology
Hedie Kristiawan
Program Studi Diploma 3 Rekam Medis Dan Informasi Kesehatan, Fakultas Vokasi, Universitas Santo Borromeus
Agriculture, Biological Sciences & Forestry Chemistry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Sebatik

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Personalization and Privacy: Factors Influencing Users' Willingness to Accept Personalized Information in Multivitamin Purchases. A Case Study on Shopee. Marhadi, Audria Ineswari Mulya; Putrawangsa, Dian; Kristiawan, Hedie; Ajie, Whisnu Trie Seno; Yap, Hedie Vincentius Mikhael; Retsuya, Christian Vega
Sebatik Vol. 29 No. 2 (2025): December 2025
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v29i2.2701

Abstract

The e-commerce industry in Indonesia, particularly in the health sector such as multivitamin, has experienced significant growth in recent years. E-commerce platforms like Shopee leverage consumer data to offer personalized product recommendations, including in the multivitamin category. While this personalization strategy can enhance the shopping experience, concerns regarding consumer privacy, especially for health-related products, pose a major challenge. This study aims to identify the factors influencing consumers' willingness to accept personalized communication on e-commerce platforms, focusing on five key variables: perceived benefits, perceived risks, trust, privacy policy transparency, and data usage context. The study employs multiple linear regression to analyze the simultaneous and partial effects of these variables on consumers' decisions to share personal data. The results indicate that the data usage context variable has a significant partial effect, while the other variables do not show significant individual effects. However, all five independent variables collectively have a significant impact on consumers' willingness to accept personalized communication. These findings provide valuable insights for e-commerce practitioners in designing effective personalization strategies, while ensuring consumer privacy is safeguarded. Furthermore, the study contributes to privacy protection policies, particularly in the e-commerce context, by emphasizing the importance of transparency and trust in maintaining a healthy relationship between platforms and consumers.
Halodoc Adoption Model: Integration of UTAUT2, Perceived Risk, and Trust with PLS-SEM Putrawangsa, Dian; Marhadi, Audria Ineswari Mulya; Kristiawan, Hedie; Parulian, Adi Anggoro; Alvintra, Thomas Gilbert; Putri, Avelya Minaka
Sebatik Vol. 29 No. 2 (2025): December 2025
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v29i2.2704

Abstract

The development of digital health technology, also known as healthtech, has transformed the opportunities and ways people access healthcare, particularly through telemedicine. In Indonesia, Halodoc has become one of the most widely used telemedicine platforms, offering easy access and affordable online healthcare services. Despite its various conveniences, user adoption remains inconsistent due to persistent issues and public perceptions regarding perceived risk and lack of trust in online consultation methods. This study aims to develop a model for Halodoc adoption by developing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) with perceived risk and trust in medical personnel. Using a quantitative approach, data responses were collected from online Halodoc users through purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques with the help of SmartPLS. The results show that only facilitating conditions, habit, and price value have a significant influence on behavioral intention to adopt Halodoc. Extensive factors suspected of influencing Halodoc adoption, namely perceived risk and trust in medical personnel, did not have a significant influence, especially in the Indonesian context. The results of this study add to the role and benefits of UTAUT2 in the healthcare context, especially in Indonesia, with managerial implications for enhancing the role of facilitating conditions, habits, and price value in order to increase the adoption of Halodoc and other digital healthcare in Indonesia.
Co-Authors Adi Anggoro Parulian Alvintra, Thomas Gilbert Bhisma Jaya Prasaja Dian Putrawangsa Imelda Retna Weningsih Marhadi, Audria Ineswari Mulya Prasaja, Bhisma Jaya Putri, Avelya Minaka Retsuya, Christian Vega Ruddy Johannes Mandels Whisnu Trie Seno Ajie Yap, Hedie Vincentius Mikhael Yura Witsqa Firmansyah