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All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Managiere and Business
Zelin Wahyuni
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH FLASH SALE DAN TAGLINE GRATIS ONGKIR SHOPEE TERHADAP PEMBELIAN IMFULSIF DI BENGKULU Oki Syahputra; Zelin Wahyuni; Meilaty Finthariasari
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 7 No. 2 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v7i2.6300

Abstract

Research was conducted on Shopee Marketplace users in Bengkulu City. The aim of this research is to find out the influence of flash sales and free shipping taglines on impulse purchases on the Shopee marketplace in Bengkulu City, both partially and simultaneously. Sampling in this research used a purposive sampling method and used 110 respondents as research samples. The types of data used are primary and secondary data. Primary data is obtained through distributing questionnaires directly to respondents, and secondary data sources support information from primary data, such as literature studies, previous researchers, and data obtained via the internet (online). The data analysis techniques used are research instrument tests, classical assumption tests, multiple linear regression analysis, determinant coefficient tests (R2)) and hypothesis tests, namely the t test and f test. The research results show that flash sales and free shipping taglines influence impulse purchases. The R Square value was obtained at 0.210 , or equal to 21.0% , which shows that the flash sale and free shipping tagline can explain and provide the information needed to predict the impulse buying variable of 21.0%. Meanwhile, the remaining 79.0% was influenced by other variables not examined in the research. Kata Kunci : Flash Sale, Tagline Gratis Ongkir, Pembelian Impulsif.
The Impact of Technology on Online Reviews and Ratings Among Muhammadiyah University Students Zelin Wahyuni; Ghaefira Nur Fatimah
Journal of Managiere and Business Vol 2 No 2 (2024): October
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i2.69

Abstract

Technology and the internet have developed into a lifestyle for almost all levels of Indonesian society. The access method is very easy and its use is unlimited to get the essential data. The cause for these shifts in consumer behavior is the convenience of internet buying. Data on the value of e-commerce transactions in Indonesia, which is growing annually, further supports the convenience of purchasing. Online customer reviews influence online product purchases. This variable is thought to have an impact on prospective online buyers, where prospective buyers obtain information or advice about the product they want to buy from previous buyers of the product and experience the benefits of the product. Consumers can easily learn and read reviews that have been given as consideration when wanting to buy a product. Before making sure the item (Ika Sugiarti and Iskandar 2021) is purchased. A rating may also be defined as a user's or consumer's evaluation of a product's preference based on their transactions and experiences with it. Online shop users see the main thing, one of which is the fulfillment of needs, satisfaction or pleasure, when they have entered a feeling of satisfaction then they have Of course everything will be done to meet these satisfaction needs.
Co-Authors Ghaefira Nur Fatimah Meilaty Finthariasari Oki Syahputra