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All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Romi Adetio
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Implementation Of A Personal Selling System For Murabahah Products At BMT Al-Amal Bengkulu City Romi Adetio; Makmur; Sari, Yulia
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 7 No. 2 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v7i2.6308

Abstract

This research aims to determine the implementation of the personal selling system for murabaha products at BMT Al amal Bengkulu City, as well as to determine the role of employee skills training and personal selling performance in measuring the success of selling murabahah products. This research uses a qualitative descriptive method, the data sources are primary and secondary data. Data collection techniques include observation, interviews and documentation. The research results show that the BMT Al Amal cooperative does not have specific training and development, however, in improving employee skills in personal selling, BMT Al Amal applies a series of aspects to improve personal skills. In measuring the success of personal selling in selling murabahah products, performance includes sales volume, level of customer satisfaction, measuring how many customers buy the product and improving performance over time.
Mengkaji Relevansi Etika Pemasaran Bank Syariah Di Era Marketing Digital Andry Rani Putri Praduita Asmara; Romi Adetio; Yenti Sumarni
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 10, No 2 (2025): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.8512

Abstract

This research examines the relevance of Islamic banks' marketing ethics in the era of digital marketing, which is characterized by global connectivity, rapid information access, interactivity, and personalization. The development of digital technology has brought fundamental changes in the way banks interact with customers, with the adoption of social media, e-commerce, big data, and artificial intelligence for more interactive and personalized marketing. While offering efficiency and wide market reach, the digital era also presents ethical challenges, including issues of data privacy, information transparency, and potential manipulation of consumer behavior. This study analyzes how sharia marketing ethics, with its basic principles such as honesty (shiddiq), trustworthiness (amanah), justice (adl), and sharia compliance (ittiba' al-shariah), remains highly relevant and even crucial to maintain trust amidst the torrent of digital information that is often manipulative. The theoretical study includes the relevance of ethics in general, conventional marketing ethics, sharia marketing ethics in depth, as well as the concept of marketing digitalization and its weaknesses and advantages. The results show that sharia marketing in the digital era has high relevance because it is able to answer the challenges of the times without sacrificing the principles of sharia. Islamic ethical values become a strong foundation in dealing with potential ethical deviations in the digital space, such as misleading advertisements, data exploitation, and promos.
Co-Authors Andry Rani Putri Praduita Asmara Makmur Tamaulina Br Sembiring Yenti Sumarni