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All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Pengabdian Bersama Masyarakat Indonesia
Puja Kusuma
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENGARUH FAKTOR BUDAYA DAN EMOSIONAL TERHADAP MINAT BELI KONSUMEN SECARA ONLINE (Studi Kasus Masyarakat Kota Bengkulu) Sukoco, Tegarnugroho; Puja Kusuma
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 7 No. 2 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v7i2.6315

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Faktor Budaya dan Emosional Terhadap Minat Beli Konsumen Secara Online. Peneliti ini menggunakan metode kuantitatif dengan sampel jumlah sampel sebanyak 400 responden. Teknik pengumpulan menggunakan kuesioner yang telah di uji validitas dan reliabilitasnya. Teknik analisa data menggunakan uji regresi berganda dan uji hipotsis. Hasil penelitian ini menunjukkan bahwa : (1) hasil penelitian Terdapat pengaruh positif variabel Faktor Budaya terhadap Minat Beli Konsumen Secara Online. Berdasarkan hasil uji parsial diperoleh t hitung sebesar 8.700 dan koefisisen regresi 0.445 dengan signifikan 0.000. (2) hasil penelitian Terdapat pengaruh positif variabel Emosional terhadap Minat Beli Konsumen Secara Online. Berdasarkan hasil uji parsial diperoleh t hitung sebesar 11.550 dan koefisien regresi 0.662 dengan signifikan 0.000. (3) hasil pengujian simultan atau secara bersama diperoleh Faktor Budaya dan Emosional berpengaruh positif terhadap Minat Beli Secara Online. Hal ini di buktikan dengan hasil pengujian diperoleh nilai f hitung sebesar 260.325, dengan signifikansi (0.000<0.050). Kata kunci: Faktor budaya, Emosional, Minat Beli
Sosialisasi Tokoh Masyarakat Dan Mahasiswa Kukerta Dalam Mengedukasi Pendidikan Islam Bagi Remaja Di Desa Ulak Banjir Rambahan Deri Silvia; Eef Putra Jaya; Novi Ramadani; Puja Kusuma; Yeni Ira Santi; Khoirul Anwar
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 1 No. 4 (2023): Oktober : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v1i4.216

Abstract

Abstract: Real Work Lecture (KKN) is a student learning process through various direct activities in the community, and students strive to be part of the community. Students have a strategic role as agents of change. Real Work Lecture (KKN) is a form of community service of higher education students in certain areas which is carried out in integrated groups between departments at Sulthan Thaha Saifuddin State Islamic University, Jambi. KKN activities are divided into 4, namely, training or debriefing, implementation activities at locations, reporting, and evaluation. The Community Service Program was held on July 5 - August 14 2023 in Ulak Banjir Rambahan Village, Tebo Ulu District, Tebo Regency by Command Post 41 Batch 1. The KKN program in Ulak Banjir Rambahan Village that is carried out is a program that can develop children's skills and achievements and can create a society that is prosperous, creative, compact, intelligent and comfortable in the form of kinship. We also hope that the knowledge that we have taught can be useful for young people and children and the people of Ulak Banjir Rambahan Village.
Co-Authors Deri Silvia Eef Putra Jaya KHOIRUL ANWAR Novi Ramadani Sukoco, Tegarnugroho Yeni Ira Santi