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All Journal Jurnal Pengabdian Bersama Masyarakat Indonesia Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya PENG: Jurnal Ekonomi dan Manajemen
Novi Ramadani
Unknown Affiliation
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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Optimalisasi Literasi Digital oleh Pemerintah untuk Mendukung Agenda SDGs Goals-17: Partnership for The Goals Novi Ramadani; Sintya Dwi Febrianti; Ichsan Fauzi Rachman
Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Vol. 2 No. 2 (2024): May : Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/semantik.v2i2.630

Abstract

Increasing digital literacy is the key to achieving the Sustainable Development Goals (SDGs), especially goal 17, namely partnerships to achieve the goals. It is hoped that government initiatives that provide facilities to increase partnerships and public awareness of digital literacy can increase the availability of information and provide equal opportunities for progress in the social, economic and environmental fields. This research uses literature review methods and content analysis. The results of this research state that the initiatives taken by the government to advance digital literacy have improved public service standards, especially in the fields of health, education and public services. The Indonesian government has fully supported the fulfillment of the Sustainable Development Goals (SDGs) by increasing public awareness and expertise in digital technology through various projects and programs. This program aims to increase community access and expertise in digital technology through training, creation of digital infrastructure, and public-private partnerships. This will significantly improve the quality of life of the community and participate in long-term development.
Analisis Strategi  Pemasaran Negatif Terhadap Kepercayaan Konsumen pada Perusahaan Skincare: Studi Kasus SS Skin Ikmila Khoerunnisa; Halimah Zahrah; Novi Ramadani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6g0z0a32

Abstract

This anality aims to analyze the impact of negative marketing strategies on consumer trust in local skincare companies through a case study of SS Skin. A descriptive qualitative approach was employed using netnographic observation, and digital document analysis. The results show that promotional content containing hyperbolic claims such as “bright skin in 3 days without irritation” creates unrealistic expectation, leading to disappointment when actual outcomes differ. Sentiment analysis of netizen comments revealed dominant negative responses including distrust toward the brand and regulatory institutions. Compared to other cases like Scarlett Whitening and Kylie Skin, SS Skin’s failure in crisis communication worsened public perception. This study concludes that negative marketing strategies can cause systemic effects on the reputation of local brands and the overall trust in the skincare industry. Therefore, ethical, transparent, and evidence-based marketing communication is essential for building sustainable customer loyalty.
Sosialisasi Tokoh Masyarakat Dan Mahasiswa Kukerta Dalam Mengedukasi Pendidikan Islam Bagi Remaja Di Desa Ulak Banjir Rambahan Deri Silvia; Eef Putra Jaya; Novi Ramadani; Puja Kusuma; Yeni Ira Santi; Khoirul Anwar
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 1 No. 4 (2023): Oktober : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v1i4.216

Abstract

Abstract: Real Work Lecture (KKN) is a student learning process through various direct activities in the community, and students strive to be part of the community. Students have a strategic role as agents of change. Real Work Lecture (KKN) is a form of community service of higher education students in certain areas which is carried out in integrated groups between departments at Sulthan Thaha Saifuddin State Islamic University, Jambi. KKN activities are divided into 4, namely, training or debriefing, implementation activities at locations, reporting, and evaluation. The Community Service Program was held on July 5 - August 14 2023 in Ulak Banjir Rambahan Village, Tebo Ulu District, Tebo Regency by Command Post 41 Batch 1. The KKN program in Ulak Banjir Rambahan Village that is carried out is a program that can develop children's skills and achievements and can create a society that is prosperous, creative, compact, intelligent and comfortable in the form of kinship. We also hope that the knowledge that we have taught can be useful for young people and children and the people of Ulak Banjir Rambahan Village.
Co-Authors Deri Silvia Eef Putra Jaya Halimah Zahrah Ichsan Fauzi Rachman Ikmila Khoerunnisa KHOIRUL ANWAR Puja Kusuma Sintya Dwi Febrianti Yeni Ira Santi