Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal SENMEA Dimar : Jurnal Pengabdian Masyarakat
Sajidha, Anggun
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH IKLAN, MEDIA SOSIAL, DAN BRAND AMBASADOR TERHADAP BRAND EQUITY PADA BRAND SOMETHINC Sajidha, Anggun
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 9 (2024): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the increased usage of cosmetic products in Indonesia, reflecting a growing lifestyle trend. The rise in the number of cosmetic users presents opportunities for local producers to compete in a broad and diverse market. To gain a competitive edge, developing strong brand equity is crucial. This research aims to analyze the impact of advertising, social media, and brand ambassadors on brand equity, both partially and simultaneously, among Somethinc brand customers. Utilizing a quantitative approach with descriptive methods and Non-Probability Sampling techniques, the results indicate that advertising (X1) and social media (X2) significantly influence brand equity, while brand ambassadors (X3) do not have a significant partial impact. However, advertising, social media, and brand ambassadors collectively have a significant effect on the brand equity of Somethinc customers.
Strategy for Using Social Media As A Means of Digital Business Promotion for UMKM Bolu Al-Rindu Ringinanom Kidney Kediri City Al-Bahri, Imam Fathulloh; Renata, Felicia; Aprillia, Dita Damayanti; Sajidha, Anggun; Fitriyana, Wahyu Tia; Makmun, M. Sukron; Buana, Anom Surya; Muzaki, M. Afan; Lestariningrum, Anik
Dimar : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): July 2024
Publisher : CV. Srikandi Kreatif Nusantara in collaboration with Institut Teknologi Mojosari Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63709/dimar.v1i1.1

Abstract

In the era of digital technology development, technological developments in the form of social media are not only large companies experiencing the benefits, but Micro, Small, and Medium Enterprises (MSMEs) can also take advantage of these advances to reach global markets and increase operational efficiency. Although social media has become a very popular tool for promoting products and services to potential consumers, many MSMEs face serious challenges due to a lack of technological knowledge and skills, as well as immature digital infrastructure. This challenge is especially felt at the local level, as experienced by the MSMEs of Bolu AL-RINDU, where many entrepreneurs are not yet fully connected to social media and digital platforms. To overcome this problem, this research aims to increase the use of social media, especially the TikTok platform, by Bolu AL-RINDU MSMEs. Through a qualitative approach, with data collection, observation, and documentation, this research will analyze the effectiveness of social media in MSME marketing and sales strategies.
Co-Authors Al-Bahri, Imam Fathulloh Anik Lestariningrum Aprillia, Dita Damayanti Buana, Anom Surya Fitriyana, Wahyu Tia Makmun, M. Sukron Muzaki, M. Afan Renata, Felicia