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All Journal Gema Wiralodra MEDIA MANAJEMEN JASA Jurnal Fokus Manajemen
Triyanita, Triyanita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGARUH KUALITAS PRODUK DAN STRATEGI PEMASARAN TERHADAP KEPUASAN PELANGGAN PADA UMKM DI INDONESIA Triyanita, Triyanita; Rimbano, Dheo; Hazarona, Hazarona; Ratnawati, Desi; Idayati, Irma
MEDIA MANAJEMEN JASA Vol 12, No 2 (2024): MEDIA MANAJEMEN JASA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/mmj.v12i2.8021

Abstract

ABSTRAK Tujuan penelitian ini untuk mengetahui  pengaruh kualitas produk dan strategi pemasaran terhadap kepuasan pelanggan pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. UMKM memainkan peran penting dalam perekonomian nasional, namun menghadapi tantangan dalam mempertahankan kepuasan pelanggan di tengah persaingan yang semakin ketat. Kualitas produk yang baik dan strategi pemasaran yang efektif menjadi kunci untuk meningkatkan kepuasan pelanggan. Penelitian ini menggunakan pendekatan systematic literature review untuk mengidentifikasi dan menganalisis literatur terkait. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh signifikan  terhadap kepuasan pelanggan. Strategi pemasaran berpengaruh signifikan   terhadap kepuasan pelanggan. Kualitas produk dan strategi pemasaran berpengaruh signifikan  terhadap kepuasan pelanggan.Kata Kunci: Kualitas Produk, Strategi Pemasaran, Kepuasan Pelanggan, UMKM. ABSTRACTThe purpose of this study is to determine the effect of product quality and marketing strategy on customer satisfaction in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. MSMEs play an important role in the national economy, but face challenges in maintaining customer satisfaction amidst increasingly tight competition. Good product quality and effective marketing strategies are the keys to increasing customer satisfaction. This study uses a systematic literature review approach to identify and analyze related literature. The results of the study indicate that product quality has a significant effect on customer satisfaction. Marketing strategy has a significant effect on customer satisfaction. Product quality and marketing strategy have a significant effect on customer satisfaction.Keywords: Product Quality, Marketing Strategy, Customer Satisfaction, MSMEs                               
Increasing Children's Basic Literacy Through Storybook Media Triyanita, Triyanita; Mulyono, Rahmat
Gema Wiralodra Vol. 14 No. 3 (2023): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i3.426

Abstract

Activities to improve basic literacy through reading storybooks are carried out daily, one of the efforts to enhance students' Basic Literacy skills. This research aims to understand how storybooks are used as a medium to improve the basic literacy skills of early childhood. The subjects in this research were teachers, students, and parents of group B students at the Mertelu Guyangan PKK Kindergarten. Reading storybook media improves basic literacy by observing and gathering information regarding storybook reading activities by children, teachers, and parents at school, the types of books children like, and the benefits of reading storybooks in improving basic literacy skills based on observation and analysis.
The Effect Of Capital Structure And Dividend Policy On Firm Value With Profitability As A Moderating Variable In Property And Real Estate Companies Triyanita, Triyanita; Paleni, Herman; Rabeta, Yulpa
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11017

Abstract

This study aims to analyze the effect of capital structure and dividend policy on firm value, as well as to examine the role of profitability as a moderating variable. This research employs a quantitative approach using secondary data in the form of corporate financial statements obtained from the Indonesia Stock Exchange. The analytical method used is panel data regression, with model selection conducted through the Chow test, Hausman test, and Lagrange Multiplier (LM) test, resulting in the Random Effect Model (REM) as the most appropriate model. Hypothesis testing is carried out using the t-test, F-test, coefficient of determination (R²), and Moderated Regression Analysis (MRA). The results indicate that partially, capital structure does not have a significant effect on firm value, while dividend policy has a significant effect on firm value. Simultaneously, capital structure and dividend policy do not have a significant effect on firm value. The low coefficient of determination suggests that other factors outside the model influence firm value. Furthermore, the moderation test results show that profitability is not able to moderate the effect of capital structure and dividend policy on firm value. These findings support the Pecking Order Theory, which states that firms tend to rely more on internal financing sources, as well as the Signalling Theory, which explains that dividend policy can serve as a positive signal to investors. However, the effectiveness of financial policies in increasing firm value largely depends on contextual factors and firm characteristics. Therefore, future research is recommended to include additional variables and apply more comprehensive methodological approaches.
Co-Authors Dheo Rimbano Hazarona, Hazarona Idayati, Irma Mulyono, Rahmat Paleni, Herman Rabeta, Yulpa Ratnawati, Desi