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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Empowering Humanity
Afivaturokhmah, Neila
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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KWT KENCONO WUNGU TRAINING IN AN EFFORT OPTIMIZING DIGIT-BASED MARKETING THROUGH FACEBOOK WITH STUDENT TEACHING Prambada Kirsaputa, Imam; Iga Pramesty, Nadia; Afivaturokhmah, Neila; Raharjo, Anisyah; Rinofah, Risal; Fauzi, Fitriya
EMPOWERING HUMANITY Vol. 2 No. 2 (2024): Current Issues 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i2.224

Abstract

This socialization program aims to provide understanding and skills regarding digital marketing through the Facebook platform to KWT Kencono Wungu members who manage layinghens businesses. The activity was held on October 20, 2024 located in Blambangan village, Jogotirto, Berbah, Sleman, Yogyakarta, attended by 14 members out of a total of 20 invitations. The materials presented included the basics of digital marketing, strategies for using Facebook for promotion, and the application of the Tamansiswa teaching principles of Niteni, Nirokke, Nambahi in entrepreneurship. During the socialization, participants showed high enthusiasm and actively discussed, especially regarding the application of effective marketing strategies. The evaluation results showed that the majority of participants felt that they got significant benefits from this training and hoped for similar activities in the future. With this socialization, it is expected that KWT members can be more optimal in marketing their egg products, increasing competitiveness, and supporting local economic growth.
THE INFLUENCE OF ORGANIZATIONAL FAIRNESS, WORK-LIFE BALANCE, AND JOB SATISFACTION ON ORGANIZATIONAL COMMITMENT Afivaturokhmah, Neila
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 18, No 4: October - December 2025
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v18i4.32631

Abstract

The rapid development of business competition and workforce dynamics in the industrial era requires organizations to strengthen employee commitment as a key factor in achieving sustainability. Organizational commitment is closely related to employees' perceptions of fairness, balance between work and personal life, and job satisfaction. This study aims to analyze the influence of organizational justice, work-life balance, and job satisfaction on organizational commitment among employees of CV. Media Grafika Yogyakarta. The research employed a quantitative approach with a census method involving 45 employees as respondents. Data were collected using a structured questionnaire and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS version 3. The results reveal that organizational justice and work-life balance do not have a significant effect on organizational commitment, while job satisfaction has a positive and significant effect. Simultaneously, the three independent variables have a positive effect on organizational commitment, with an R-square value of 0.561, indicating that 56.1 percent of the variance in organizational commitment is explained by these factors.
Co-Authors Fauzi, Fitriya Iga Pramesty, Nadia Prambada Kirsaputa, Imam Raharjo, Anisyah Risal Rinofah, Risal