Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal International Journal of Economics, Commerce, and Management
Rajesh Kumar Sharma
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

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The Impact of E-commerce on Traditional Retail Sales in Emerging Economies Rajesh Kumar Sharma; Rahul Prakash Patel
International Journal of Economics, Commerce, and Management Vol. 1 No. 1 (2024): January : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v1i1.301

Abstract

This study investigates the effects of e-commerce growth on traditional retail businesses in emerging economies, focusing on market share shifts, consumer behavior, and sales trends. Analyzing data from Southeast Asian and African markets, the research reveals how e-commerce platforms are reshaping customer preferences, posing both challenges and opportunities for traditional retailers. Findings suggest that the rise of e-commerce is leading to a transformation of the retail landscape, with significant implications for future business models and strategies.
Co-Authors Rahul Prakash Patel