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All Journal Nawasena: Jurnal Ilmiah Pariwisata Jurnal bintang manajemen
Syevira Putri Gusti Amanda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Minat Berkunjung Kembali Generasi Z ke Objek Wisata Mifan Waterpark Pada Masa Adaptasi Kebiasaan Baru Muhammad Difa Naufal Abiyyu; Syevira Putri Gusti Amanda; Yusnateti Yusnateti; Dwi Pratiwi Wulandari
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 1 (2023): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i1.677

Abstract

This study aims to analyze Gen Z's intention to return to the Mifan Waterpark tourist attraction during the adaptation period to new habits. Gen Z is an important group in the tourism industry, and understanding their interest in visiting tourist attractions during the period of adapting to new habits is crucial for developing an effective marketing strategy. The survey method was used to collect data from Gen Z respondents who had visited Mifan Waterpark before. Data were analyzed using descriptive statistical techniques. The results showed that Gen Z had a high interest in visiting Mifan Waterpark again during the adaptation period to new habits, with an average respondent achievement rate of 79.41%. These findings indicate that efforts to manage and adjust Mifan Waterpark in dealing with adaptation to new habits have succeeded in attracting the interest of Gen Z. The practical implications of this research are the need to focus on increasing visitor satisfaction, adapting new habits continuously, using technology and social media, and developing experiences. unique to sustaining Gen Z interest in revisiting. This research provides valuable insights for the tourism industry in understanding the preferences and behavior of Gen Z consumers and determining appropriate strategies to attract and maintain their interest in the adaptation period to new habits.
Pengaruh Lingkungan Kerja terhadap Loyalitas Karyawan dengan Kepuasan Kerja sebagai Variabel Mediasi di The Axana Hotel Padang Syevira Putri Gusti Amanda; Arif Adrian
Jurnal bintang manajemen Vol. 3 No. 2 (2025): Juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i3.3276

Abstract

The purpose of this study was to determine: (1) the influence of the work environment on job satisfaction; (2) the influence of job satisfaction on employee loyalty; (3) the influence of the work environment on employee loyalty; (4) the influence of the work environment on employee loyalty with job satisfaction as an intervening variable. This study is a quantitative study. The population in this study were employees of The Axana Hotel. The research sample was 89 respondents. Data collection was carried out using a distributed questionnaire method. The data analysis technique used was regression analysis supported by the classical assumption test, F test, and path analysis test, with the help of the SPSS version 25.0 program. The results of the data analysis showed that the work environment had a positive and significant effect on job satisfaction with a Beta value or Standardized Coefficient of 0.261 with t count (2.523) with a significance of 0.013 <0.05. Job satisfaction has a positive and significant effect on employee loyalty with a Beta or Standardized Coefficient value of 0.338 with a t count (3.346) with a significance of 0.001 <0.05. The work environment has a positive and significant effect on employee loyalty with a Beta or Standardized Coefficient value of 0.605 with a t count (7.087) with a significance of 0.000 <0.05. And the work environment has a positive and significant effect on employee loyalty with satisfaction as a mediating variable at TheAxana Hotel. This can be seen in the results of the path analysis which produces a total influence value greater than the direct influence (0.693> 0.088).
Co-Authors Arif Adrian Dwi Pratiwi Wulandari Muhammad Difa Naufal Abiyyu Yusnateti Yusnateti