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All Journal Nawasena: Jurnal Ilmiah Pariwisata Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Dheanita Sekarini Octanisa
Unknown Affiliation
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Karakteristik Wisatawan Lokal Pantai Mliwis, Kabupaten Kebumen Dheanita Sekarini Octanisa; Andrea Basworo Palestho
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.843

Abstract

This research was conducted at Mliwis Beach, Ambal, Kebumen Regency with 100 respondents local tourists. The purpose of this study is to test the characteristics of local tourists by using 6 characteristic categories namely gender, age, education, occupation, mode of transportation and information sources and then the data is processed using SPSS Version 26. The results of this study are the characteristics of tourists with gender categories dominated by female tourists by 58% with the majority of tourists aged 20-30 years at 47%, having a high school education level of 62%, having a private employee job by 38%, using private vehicles such as two- or four-wheeled vehicles to reach tourist destinations by 73% and getting information from close friends before 50%. The results of the research can contribute to strategy of tourism promotion by knowing the needs of tourists.
Strategi Marketing Digital Homestay Dalam Upaya Pengembangan Desa Wisata Tambong Kabupaten Banyuwangi Bitsyi Naviri Ismaniar; Beby Dwi Febriyanti; Khoirunisa, Khoirunisa; Dheanita Sekarini Octanisa; Reni Nur Jannah
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This community service aims to enhance the digital marketing skills of homestay operators in Tambong Village to support the development of the tourism village. Through training and mentoring, participants were introduced to the use of social media, OTA (Online Travel Agent) platforms, and Google My Business. The activity involved local tourism awareness groups (Pokdarwis), village-owned enterprises (BUMDes), and village officials. The results showed improved digital literacy, increased homestay visibility, and enhanced competitiveness of the destination on online platforms. This strategy proved effective in expanding market reach, encouraging community participation, and strengthening the local economy through sustainable tourism. Digital transformation is a crucial step toward building an independent and competitive tourism village.
Co-Authors Andrea Basworo Palestho Bitsyi Naviri Ismaniar Febriyanti, Beby Dwi Khoirunisa, Khoirunisa Reni Nur Jannah