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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Bisnis Hospitaliti Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Reni Nur Jannah
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Marketing Digital Homestay Dalam Upaya Pengembangan Desa Wisata Tambong Kabupaten Banyuwangi Bitsyi Naviri Ismaniar; Beby Dwi Febriyanti; Khoirunisa, Khoirunisa; Dheanita Sekarini Octanisa; Reni Nur Jannah
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This community service aims to enhance the digital marketing skills of homestay operators in Tambong Village to support the development of the tourism village. Through training and mentoring, participants were introduced to the use of social media, OTA (Online Travel Agent) platforms, and Google My Business. The activity involved local tourism awareness groups (Pokdarwis), village-owned enterprises (BUMDes), and village officials. The results showed improved digital literacy, increased homestay visibility, and enhanced competitiveness of the destination on online platforms. This strategy proved effective in expanding market reach, encouraging community participation, and strengthening the local economy through sustainable tourism. Digital transformation is a crucial step toward building an independent and competitive tourism village.
Pemetaan Kriteria Homestay di Desa Wisata Banyuwangi Melalui Penerapan ASEAN Homestay Standard Reni Nur Jannah; Wijaya, Jemi Cahya Adi; Octanisa, Dheanita Sekarini; Handoko, Rudi Tri
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.2200

Abstract

Homestay is an accommodation business that offers rooms provided by local residents for guests in a certain period of time. By offering a different lodging atmosphere, there are nine criteria recommended by the ASEAN organization as a standardization of the homestay concept. The development of homestay businesses is intensively carried out by the Banyuwangi Regency Government spread throughout tourist villages, but there is a perception that the homestay concept implemented does not meet standards. This study aims to explore the characteristics of homestays spread across Banyuwangi Regency Tourism Villages through the application of the ASEAN Homestay Standard criteria. Through a self-assessment method summarized in 88 statements representing the nine criteria as indicators, homestay owners filled out a questionnaire with a Guttman scale approach. Then, the data were analyzed using SPSS and Excel statistics. The results showed that the level of implementation of the nine ASEAN homestay standard criteria was 83% which was interpreted as having been implemented very well. However, in the "activity" criterion, the implementation of ASEAN homestay standards must be further improved because it has the highest importance weight. This research is expected to contribute ideas and knowledge in the development of science, especially in the field of Homestay Management
ANALISIS PENGALAMAN MAHASISWA DALAM MENGEMBANGKAN KEGIATAN BISNIS CAFÉ DI HOTEL KAMPUS POLITEKNIK BANYUWANGI Reni Nur Jannah; Diana Martalia
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.45548

Abstract

This study aims to identify the experiences of Hospitality Management students in developing a campus café business at Banyuwangi Polytechnic as part of their fourth semester project activities. The focus of this study is to identify project activities, obstacles and challenges, and strategies implemented by students by utilizing management principles during the production of goods and services, café management, and human resource management. The research method used is a qualitative approach, with data collection through observation, interviews and documentation. The collected data were analyzed using manual coding and a SWOT analysis approach. The results of the study indicate that managing this real project provides valuable experience for students in developing practical and soft skills, the main obstacles and challenges are limited space facilities and standard restaurant utensils, limited preparation, and equal distribution of student competencies. To overcome these obstacles, students implemented several strategies, namely conducting thorough planning for both the room and restaurant utensil facilities, thorough human resource planning and intensive mentoring by the teaching team. Recommendations from this study are to strengthen the curriculum, provide supporting facilities and increase the role of the teaching team. So, with proper and more mature planning, students are expected to be able to manage the cafe business project more smoothly and keep the cafe business project going for the next batch of hospitality management students as well as become good role models for other study programs.
Co-Authors Bitsyi Naviri Ismaniar Dheanita Sekarini Octanisa Diana Martalia Febriyanti, Beby Dwi Handoko, Rudi Tri Khoirunisa, Khoirunisa Octanisa, Dheanita Sekarini Wijaya, Jemi Cahya Adi