Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Bisnis Hospitaliti Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Reni Nur Jannah
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Marketing Digital Homestay Dalam Upaya Pengembangan Desa Wisata Tambong Kabupaten Banyuwangi Bitsyi Naviri Ismaniar; Beby Dwi Febriyanti; Khoirunisa, Khoirunisa; Dheanita Sekarini Octanisa; Reni Nur Jannah
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service aims to enhance the digital marketing skills of homestay operators in Tambong Village to support the development of the tourism village. Through training and mentoring, participants were introduced to the use of social media, OTA (Online Travel Agent) platforms, and Google My Business. The activity involved local tourism awareness groups (Pokdarwis), village-owned enterprises (BUMDes), and village officials. The results showed improved digital literacy, increased homestay visibility, and enhanced competitiveness of the destination on online platforms. This strategy proved effective in expanding market reach, encouraging community participation, and strengthening the local economy through sustainable tourism. Digital transformation is a crucial step toward building an independent and competitive tourism village.
Pemetaan Kriteria Homestay di Desa Wisata Banyuwangi Melalui Penerapan ASEAN Homestay Standard Reni Nur Jannah; Wijaya, Jemi Cahya Adi; Octanisa, Dheanita Sekarini; Handoko, Rudi Tri
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.2200

Abstract

Homestay is an accommodation business that offers rooms provided by local residents for guests in a certain period of time. By offering a different lodging atmosphere, there are nine criteria recommended by the ASEAN organization as a standardization of the homestay concept. The development of homestay businesses is intensively carried out by the Banyuwangi Regency Government spread throughout tourist villages, but there is a perception that the homestay concept implemented does not meet standards. This study aims to explore the characteristics of homestays spread across Banyuwangi Regency Tourism Villages through the application of the ASEAN Homestay Standard criteria. Through a self-assessment method summarized in 88 statements representing the nine criteria as indicators, homestay owners filled out a questionnaire with a Guttman scale approach. Then, the data were analyzed using SPSS and Excel statistics. The results showed that the level of implementation of the nine ASEAN homestay standard criteria was 83% which was interpreted as having been implemented very well. However, in the "activity" criterion, the implementation of ASEAN homestay standards must be further improved because it has the highest importance weight. This research is expected to contribute ideas and knowledge in the development of science, especially in the field of Homestay Management
Co-Authors Bitsyi Naviri Ismaniar Dheanita Sekarini Octanisa Febriyanti, Beby Dwi Handoko, Rudi Tri Khoirunisa, Khoirunisa Octanisa, Dheanita Sekarini Wijaya, Jemi Cahya Adi