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All Journal Advances: Jurnal Ekonomi & Bisnis WORKFORCE: Jurnal Ilmiah Manajemen dan Bisnis
Husen, Sjamsier
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Customer Trust Mediates Word of Mouth Impact on Queen Decoration Service Decisions Nueng, Cinthia Hermiana; Husen, Sjamsier; Mustajab, Duta
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 5 (2024): September - October
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i5.159

Abstract

Purpose: This study examines the effect of Word of Mouth (WOM) on Customer Trust. To investigate the impact of Customer Trus on the Decision to Use Decoration Services. To examine the impact of Word of Mouth (WOM) on the Decision to Use Decoration Services. Moreover, to explore the impact of Word of Mouth (WOM) on the Decision to Use Decoration Services through Customer Trust. Research Design and Methodology: This study is a quantitative descriptive research study. All customers who had ordered decoration services at Queen Dekorasi, including 140 respondents. Data was collected using field research techniques. The data analysis method used Instrument Tests and Structural Equation Modeling (SEM) Analysis. Findings and Discussion: The results showed that Word Of Mouth positively and significantly affects Customer Trust. Customer Trust has a positive and significant effect on Decisions to Use Services. Word Of Mouth does not significantly affect the decision to use services. Moreover, Customer Trust can mediate the influence of Word of Mouth on the Decision to Use Services. Implications: This research can be considered and evaluated so that service business actors continue paying attention to the word-of-mouth and customer trust factors influencing decisions to use services and increasing public interest in the services offered. Hopefully, this research can add to the knowledge for further research to develop what factors can influence service decisions.
Gaya Komunikasi Pimpinan Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi Pada Pt. Matahari Departemen Store Jayapura Liwurseran, Welmina; Pasolo, H. Fahrudin; Irawan, Andri; Rasyid, Abdul; Husen, Sjamsier
WORKFORCE JOURNAL: Manajemen & Bisnis Vol 2 No 1 (2025): Januari 2025
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia YAPMI

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel gaya komunikasi pimpinan terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel mediasi. Populasi dalam penelitian ini sebanyak 210 karyawan yang merupakan karyawan PT. Matahari Departemen Store Jayapura. Data dalam penelitian diporeleh menggunakan instrumen penelitian berupa kuesioner yang di distribusikan secara langsung kepada responden yang berisi 15 pernyataan yang diukur dengan skala interval. Dengan jumlah sampel sebanyak 138 menggunakan teknik metode slovin yang selanjutnya diolah menggunakan SPSS 22 dan AMOS 25. Metode yang digunakan dalam menganalisis data yaitu pengujian instrument dan analisis structural equation modeling (SEM). Hasil penelitian menunjukkan variabel gaya komunikasi pimpinan berpengaruh secara positif dan signifikan terhadap kinerja karyawan. Variabel gaya komunikasi pimpinanberpengaruh secara positif dan signifikan terhadap kepuasan kerja. Variabel kepuasan kerja berpengaruh secara positif dan signifikan terhadap kinerja karyawan. Kepuasan kerja mampu menjadi mediasi bagi pengaruh gaya komunikasi pimpinan terhadap kinerja karyawan.
Co-Authors Abdul Rasyid Andri Irawan Liwurseran, Welmina Mustajab, Duta Nueng, Cinthia Hermiana Pasolo, H. Fahrudin