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p-Index From 2020 - 2025
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All Journal International Journal of Economics and Management Sciences
Alberta Adinata
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Decision Sciences, Operations Research & Management Social Sciences

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Situation-based Management in a Philosophical Framework A Critical Approach to Decision Making Alberta Adinata; Uki Yonda Asepta; Agung Winarno
International Journal of Economics and Management Sciences Vol. 1 No. 4 (2024): November : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i4.334

Abstract

Situation-based management is an approach that emphasizes the importance of context in managerial decision-making. In the philosophical view, this theory highlights that there is no one universal management method; instead, the effectiveness of managerial strategies depends largely on the specific conditions, values, and needs of the organization. By utilizing various philosophical perspectives, such as pragmatism, existentialism, and phenomenology, managers can be more adaptive in responding to environmental dynamics. This approach encourages managers to develop critical skills in situation analysis and ethical decision-making, in order to create added value for the organization and stakeholders. This research aims to explore how situation-based management can be integrated with philosophical principles in daily managerial practice.
The Impact of FOMO on Tiktok Content Marketing Storytelling for One Piece Comic Purchase Decisions Alberta Adinata; Sudarmiatin Sudarmiatin
International Journal of Economics and Management Sciences Vol. 2 No. 2 (2025): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i2.649

Abstract

Digital transformation has reconstructed the marketing landscape, presenting TikTok as a narrative and affective space in shaping consumption decisions. This study investigates the interaction between Storytelling Marketing (STM), Electronic Word of Mouth (e-WOM), and Fear of Missing Out (FOMO) in mediating One Piece comic purchase intention. With a PLS-SEM approach to 385 respondents, it was found that STM and e-WOM not only have a direct impact on purchasing decisions, but also form a psychological resonance in the form of FOMO which strengthens consumptive urges. TikTok in this case is not just a medium, but an affective field where perceptions, emotions, and social impulses intertwine, blurring the line between narrative and economic decisions. This finding confirms the role of content strategy as a construction of meaning that activates symbolic ownership through collective emotional urgency.
Exploring the Impact of Gamification and Relationship Marketing on Gen Z Loyalty: Evidence from Indonesian Culinary MSMEs Alberta Adinata; Budi Eko Soetjipto
International Journal of Economics and Management Sciences Vol. 2 No. 2 (2025): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i2.725

Abstract

In the face of an increasingly competitive landscape, culinary MSMEs in Indonesia are required to not only offer quality products, but also create interactive and emotional consumer experiences. This study aims to investigate the mediating role of loyalty programs in influencing the relationship between gamification and relationship marketing on Gen Z consumer loyalty. Using a quantitative approach through online questionnaire distribution to 385 Gen Z respondents on social media, the results show that both gamification and relationship marketing have a significant direct influence on consumer loyalty, as well as an indirect influence through the mediation of loyalty programs. The findings confirm that the integration of gamification elements-such as challenges, point systems, and leaderboards-in loyalty programs can generate intrinsic motivation that strengthens consumers' emotional engagement. Meanwhile, a relationship marketing approach based on trust and personalization encourages long-term commitment. This research extends the application of the Commitment-Trust and Self-Determination theories in the digital-native context, and makes a conceptual contribution to the strategic design of experiential loyalty programs for culinary MSMEs targeting Gen Z consumers. The practical implication is that business owners need to build a loyalty ecosystem that is not only functional, but also fun and emotionally meaningful.
Co-Authors Budi Eko Soetjipto Sudarmiatin Uki Yonda Asepta