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PENGARUH KECERDASAN SPIRITUAL DAN GAYA HIDUP HEDONISME TERHADAP MANAJEMEN KEUANGAN PRIBADI MAHASISWA (STUDI KASUS MAHASISWA UNISAN SIDRAP) Pujiastuti, Hesti; Nugraha JS, Romy; Basri, Jumriah
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 3 No 2 (2024): December, Hal 321-389
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v3i2.77

Abstract

This research aims to: 1) determine the influence of spiritual intelligence partially on students personal financial management, 2) determine the influence of a hedonistic lifestyle partially on students personal financial management, and 3) determine the influence of spiritual intelligence and a hedonistic lifestyle simultaneously on financial management student personality. The type of research used is descriptive quantitative methods and causal relationships. With a population of 534 students, the sample in this study was 84 because this research is population research. Meanwhile, the type of data used is primary and secondary data. With data collection techniques using observation, interviews, questionnaires and documentation. The data analysis techniques used are: Data quality testing, classical assumptions, multiple regression analysis, and hypothesis testing. From the results of the research conducted, it can be concluded that there is an influence between spiritual intelligence and a hedonistic lifestyle (simultaneous test) on the personal financial management of students at Ichsan Sidenreng Rappang University. There is an influence of spiritual intelligence (partial test) on the personal financial management of management concentration students at Ichsan University. sidenreng rappang, the hedonistic lifestyle has no effect (partial test) on the personal financial management of Ichsan Sidenreng Rappang University students, and the influence of spiritual intelligence and the hedonistic lifestyle (simultaneous test) on the personal financial management of Ichsan Sidenreng Rappang University students. Keywords: Spiritual Intelligence, Hedonistic Lifestyle, Financial Management.
Enhancing Brown Sugar Potential as Homemade Product Through Brand Image Enhancement Strategy Jamalia, M.N; Akkas, Dahliana; Sauri, Muh. Sofyan; Mursalim, Nadila; Syuhri, Muhammad Fuad; Saini, Muh. Juhadi; Pujiastuti, Hesti
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

This paper will provide an analysis of a workshop held in the Village of Maddenra with the intention of enhancing brown sugar farmers' marketing skills. The purpose of the workshop was to enhance the marketing skills of brown sugar farmers. The workshop was organized with the intention of holding it in the Maddenra Village in the future. As part of an effort to provide community service, the training focused on the utilization of technology in marketing endeavors and the demand for aesthetically appealing product packaging. In an endeavor to provide community service, this action was taken. This was accomplished as part of an initiative to conduct community service. As part of an initiative to contribute back to the community by performing volunteer work, training was provided. The program was greeted with enthusiasm, particularly from more experienced participants who were aware of social media's potential to enhance their level of commercial performance. This response was particularly favorable to the program being presented. The workshop also emphasized the importance of implementing marketing strategies that make use of social media and actively participating in community-beneficial activities in order to gain an advantage over one's competitors, the workshop serve its purpose as a solution to increase the number of buyer for this specific product. This was brought up as a means of gaining a competitive advantage. The results of this paper indicate that the use of technology and the possession of digital literacy skills are crucial for the growth and development of small and medium-sized enterprises (SMEs).