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Sembiring, Yasinta Aprilia
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Economics, Econometrics & Finance

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BUSINESS PLAN DEVELOPMENT FOR E-COMMERCE PLATFORMS WWW.ADVENTURESTOCK.COM Sembiring, Raja Agus Lukasta; Pefriyadi, Pefriyadi; Sembiring, Yasinta Aprilia
Multifinance Vol. 2 No. 2 (2024): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i2.284

Abstract

The e-commerce platform business is experiencing rapid growth along with the development of the information technology era. With the increase in the number of middle-class people in Indonesia who use smartphones and access the internet for online shopping purposes. Data from the Ministry of Tourism of the Republic of Indonesia states that there is an increase in the number of domestic tourists. The trend of the younger generation who like outdoor activities such as traveling and adventuring. All of these opportunities were realized by the author into a business plan for the e-commerce platform www.Adventure-Stock.com. The business plan aims to produce an e-commerce platform www.Adventure-Stock.com. The method used in the formulation of this business plan is to use the e-commerce platform business observation method and outdoor activity equipment product stores. The focus group method aims to understand the needs, and desires, and obtain suggestions about the e-commerce platform. Suggestions from FGD participants are used to improve the e-commerce platform www.Adventure-Stock.com. The result of the business plan is an e-commerce platform www.Adventure-Stock.com that sells traveling and adventuring equipment products.
BUSINESS MODEL ANALYSIS STUDY OF ADVENTURESTOCK.COM : VALUE-BASED APPROACH IN E-COMMERCE Sembiring, Raja Agus Lukasta; Sembiring, Yasinta Aprilia
Multifinance Vol. 2 No. 2 (2024): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i2.297

Abstract

This research aims to analyze the AdventureStock.com business model with a value-based approach in e-commerce, specifically in the value proposition, community involvement, sustainability, differentiation strategy, and customer satisfaction. This research uses a descriptive qualitative method with data collection techniques in the form of in-depth interviews, direct observation, and document analysis related to the AdventureStock.com platform. The data was analyzed using a thematic approach based on Prahalad and Ramaswamy's value co-creation theory and Osterwalder and Pigneur's business model elements. The results showed that AdventureStock.com has a unique value proposition by integrating the values of sustainability, community, and personal experience. The active involvement of the community in the value co-creation process increases product relevance and customer loyalty. The principle of environmental sustainability is applied as part of the core value, thus attracting customers who care about the environment. An effective differentiation strategy enables AdventureStock.com to occupy a niche market that many competitors have not yet touched. In addition, the focus on service personalization contributed significantly to customer satisfaction and built stronger long-term relationships with the user community. This study concludes that a value-based approach in e-commerce can create a competitive advantage and sustainable customer loyalty. These results are expected to serve as a reference for other e-commerce businesses in designing relevant and effective value-based strategies.
Co-Authors Pefriyadi, Pefriyadi Sembiring, Raja Agus Lukasta