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All Journal Tsaqofah: Jurnal Penelitian Guru Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Bukhari, Ridhella
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Education Social Sciences

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Pengaruh Manajemen Perubahan Pada Kinerja Karyawan Di Playground Silungkang Sagala, Butet; Sari, Andini Pustika; Bukhari, Ridhella; Ulfa, Sri Laila; Putra, Ramdani Bayu
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v3i2.2263

Abstract

This article discusses the impact of change management on employee performance at Playground Silangkang, an entertainment venue undergoing significant transformation in its organizational structure and operational policies. Using both quantitative and qualitative approaches, this study aims to identify how the implemented changes affect employee motivation, productivity, and job satisfaction. Data was collected through interviews, surveys, and company document analysis, and analyzed using statistical methods along with change management theories. The findings indicate that effective change management can enhance employee performance, but it requires good communication strategies, adequate training, and supportive leadership. This study provides valuable insights for companies in designing and implementing changes that can support the achievement of organizational goals and improve employee performance in the future.
Pengaruh Pengalaman Pelanggan dan Kualitas Pelayanan terhadap Loyalitas Pelanggan dengan Citra Merek sebagai Pemediasi pada Pelanggan di Toko MM.Rabil Bukhari, Ridhella; Putri, Della Asmaria
TSAQOFAH Vol 6 No 3 (2026): MEI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v6i3.9290

Abstract

Customer loyalty is an important indicator of retail business sustainability, which is influenced by various factors, including customer experience, service quality, and brand image. This study aims to analyze the effect of customer experience and service quality on customer loyalty, with brand image as a mediating variable among customers of MM. Rabil Store. The research data were obtained through questionnaires distributed to 72 respondents and were then analyzed using the partial test (t-test). The results showed that brand image did not have a significant effect on customer loyalty. In contrast, service quality had a significant effect on brand image, but did not have a significant direct effect on customer loyalty. Customer experience was proven to have a significant effect on brand image and customer loyalty. In addition, brand image was not able to mediate the effect of either service quality or customer experience on customer loyalty. These findings indicate that customer loyalty at MM. Rabil Store is more directly influenced by customer experience, while service quality contributes more to the formation of brand image. Thus, this study emphasizes the importance of strengthening customer experience as the main strategy for increasing customer loyalty.
Co-Authors Putra, Ramdani Bayu Putri, Della Asmaria Sagala, Butet Sari, Andini Pustika Ulfa, Sri Laila