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p-Index From 2020 - 2025
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All Journal International Journal of Applied Sciences in Tourism and Events PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Shelvina
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How celebrity involvement affect destination image, the mediating role of celebrity worship Shelvina; Fitriana Aidnilla Sinambela; Fahlevi, Renza
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.76-85

Abstract

The film industry plays a significant role in influencing tourists' travel destination choices. This study aims to explore the relationship between celebrity involvement and destination image, with celebrity worship serving as a mediating variable. This research depicted the case of Chinese film industry to examines how films and celebrities impact destination image. This research uses quantitative research methods with the PLS-SEM research model. the study surveyed 310 Batam residents who have watched Chinese movies or TV series. The findings indicate a positive and significant relationship between celebrity involvement and destination image, mediated by celebrity worship.
How celebrity involvement affect destination image, the mediating role of celebrity worship Shelvina; Fitriana Aidnilla Sinambela; Fahlevi, Renza
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.76-85

Abstract

The film industry plays a significant role in influencing tourists' travel destination choices. This study aims to explore the relationship between celebrity involvement and destination image, with celebrity worship serving as a mediating variable. This research depicted the case of Chinese film industry to examines how films and celebrities impact destination image. This research uses quantitative research methods with the PLS-SEM research model. the study surveyed 310 Batam residents who have watched Chinese movies or TV series. The findings indicate a positive and significant relationship between celebrity involvement and destination image, mediated by celebrity worship.
The Effect of Financial Literation and Financial Attitude on Financial Behavior in Modernization Era (Case study on employees of PT. Paluta Inti Sawit) Shelvina; Nainggolan, Susan Grace V.
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.141

Abstract

ABSTRACT This study aims to determine whether financial literacy and financial attitude have a significant effect on financial behavior in modernization era among employees of PT. Paluta Inti Sawit. The study uses quantitative data method and the data source is primary data. The population in this study are all employees with top and middle management levels working at PT. Paluta Inti Sawit, totaling 38 employees. The sample in this study includes all employees at the top and middle management levels working at PT. Paluta Inti Sawit, using a saturated sampling method. Data analysis and testing consist of validity test, reliability test, descriptive statistics, the classical assumption test, multiple regression analysis, partial hypothesis testing (T test) and simultaneous hypothesis testing (F test), and coefficient of determination test (R²). The results of this study show that financial literacy has a significant effect on financial behavior, with a calculated T-count of 3.182 > T-table of 2.028. Financial attitude also has a significant effect on financial behavior, with a calculated T-count of 3.925 > T-table of 2.028. Financial literacy and financial attitude have a significant effect on financial behavior, with a calculated F-count of 22.077 > F-table of 3.27 and the regression coefficient is 55,8%. Keywords: Financial Literacy; Financial Attitude; Financial Behavior
Co-Authors Fahlevi, Renza Fitriana Aidnilla Sinambela Nainggolan, Susan Grace V.