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All Journal Daya Saing : Jurnal Ilmu Manajemen Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA)
Trisna Dewi, Ni Kadek Ayu
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Social Sciences Other

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Analisis Fluktuasi Biaya Oprasional terhadap Pendapatan pada Laporan Laba Rugi Hotel The Jayakarta Bali Beach, Resort & Spa Trisna Dewi, Ni Kadek Ayu; Cahyadi, Luh Diah Citraresmi
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol. 7 (2025): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/snts.v7i.3564

Abstract

Penelitian ini bertujuan untuk menganalisis fluktuasi biaya operasional dan pengaruhnya terhadap pendapatan (revenue) pada Hotel The Jayakarta Bali Beach Resort & Spa di Legian, Kuta. Analisis dilakukan berdasarkan data laporan laba rugi hotel selama dua tahun terakhir. Data dikumpulkan menggunakan metode studi dokumentasi dengan memanfaatkan laporan keuangan yang mencakup informasi tentang biaya operasional, pendapatan, dan komponen keuangan lainnya yang relevan. Penelitian ini menggunakan pendekatan deskriptif kuantitatif untuk mengidentifikasi pola perubahan biaya operasional dan dampaknya terhadap pendapatan hotel. Hasil penelitian menunjukkan adanya fluktuasi pada biaya operasional yang dipengaruhi oleh berbagai faktor, termasuk tingkat okupansi, kegiatan operasional musiman, serta pengelolaan sumber daya hotel. Fluktuasi ini berdampak langsung pada pendapatan, yang terlihat dari pola kenaikan dan penurunan profitabilitas hotel selama periode penelitian. Analisis ini memberikan wawasan strategis bagi manajemen hotel untuk lebih mengontrol biaya operasional, meningkatkan efisiensi, dan mengoptimalkan pendapatan.
ANALISIS MODEL KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA UD USAHA SARI Trisna Dewi, Ni Kadek Ayu; Amelia Ardiani, Kadek Ayu
Jurnal Daya Saing Vol. 9 No. 3 (2023)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1468

Abstract

This study aims to determine the model analysis of customer satisfaction on purchasingdecisions at UD Usaha Sari. With a population of consumers who use the services of UD UsahaSari and a sample of 80 consumers. Data analysis techniques used in this study are validity test,reliability test, multiple linear regression analysis,classical assumption test, model feasibility test(Goodness Of Fit) and hypothesis testing (T-Test). The results of this study indicate that the effectof product diversity on purchasing decisions at UD Usaha Sari is 0.175 units or 11.5% and theeffect of product diversity on purchasing decisions and the results of hypothesis testing with theT-Test test show that t-count > t-table (2.558 > 1.664). The effect of price on purchasingdecisions at UD Usaha Sari is 0.267 units or 16.9% and the effect of priceon purchasing decisionsand the results of testing the hypothesis with the T-Test test show that t-count > t-table (2.827 >1.664). The effect of promotion on purchasing decisions at UD Usaha Sari has a regression valueof 0.526 units or 46.5% and the effect of promotion on purchasing decisions and the results oftesting the hypothesis with the T-Test test found that t-count> t-table (7.305> 1.664) . Based onthecalculation results, it is known that the value of F-count > F-table, (75.529 > 3.11) indicatesthat the analysis of the model of consumer satisfaction consisting of productdiversity, prices andpromotions has an effect on purchasing decisions with a significant value of 0.000 <0.050.
Co-Authors Amelia Ardiani, Kadek Ayu Cahyadi, Luh Diah Citraresmi