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All Journal Jurnal Kajian dan Penelitian Umum Jurnal Ilmiah Ekonomi dan Manajemen
Dea Ajeng Kirana
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Pembelajaran Kewirausahaan (PKW) terhadap Minat Berwirausaha Siswa di SMK Pasuruan Dea Ajeng Kirana; Sugeng Pradikto
Jurnal Kajian dan Penelitian Umum Vol. 3 No. 1 (2025): Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v3i1.1509

Abstract

The aim of this research is to find out how entrepreneurship education influences the entrepreneurial interest of class XI students at SMK Muhammadiyah Pasuruan. The findings of this research can help SMK Muhammadiyah Pasuruan develop a PKW curriculum and provide advice to related parties on how to encourage students' interest in entrepreneurship. This research also tests the idea that students' interest in entrepreneurship will increase along with the frequency of entrepreneurship practicum. This research uses a quantitative approach using questionnaires and correlational or causal methodology. The sample used by researchers is the entire population, which is often known as a saturated sample (census sample). The collected data will then be tested for validity and reliability using statistical software such as SPSS. The high level of reliability of this study is demonstrated by its findings. Cronbach's Alpha values ​​for both variables were higher than the acceptance criterion of 0.7, indicating this. Data from this instrument can be relied on to accurately represent the variables being measured, because it has a high level of reliability. This research can be continued to the next stage of analysis.
PENGARUH TIKTOK SHOP DAN CELEBRITY ENDORSMENT TERHADAP PERILAKU KONSUMTIF MAHASISWA GENERASI Z PENDIDIKAN EKONOMI UNIVERSITAS PGRI WIRANEGARA Dea Ajeng Kirana; Sobakh, Nurus; Sangadji, Etta
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 11 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i11.7056

Abstract

Tiktok sebagai salah satu media sosial meluncurkan fitur market place yang disebut Tiktok Shop yang menggabungkan hiburan dan perdagangan elektronik secara langsung dalam satu aplikasi. Selain itu, selebriti yang memiliki pengaruh besar di kalangan generasi Z mampu membentuk persepsi dan keinginan konsumtif melalui promosi produk yang mereka lakukan. Teknik analisis data yang digunakan adalah regresi linier berganda, dengan uji asumsi klasik sebagai syarat analisis serta uji-t dan uji-F untuk menguji hipotesis. Hasil dari uji parsial uji-t menunjukkan sebesar 2,961>1,997 dan nilai signifikansi 0,001<0,05. Maka terdapat pengaruh positif dan signifikan pada variabel Tiktok Shop terhadap variabel Perilaku Konsumtif. Hasil dari uji parsial (uji-t) menunjukkan sebesar 8,910>1,997 dan nilai signifikansi 0,000 < 0,05. Maka terdapat pengaruh positif dan signifikan pada variabel Celebrity Endorsment terhadap variabel Perilaku Konsumtif. Nilai F hitung lebih besar dari nilai F tabel yaitu sebesar 38,436 > 3,14 dan nilai signifikansi sebesar 0,000 < 0,05.
Co-Authors Pradikto, Sugeng Sangadji, Etta Sobakh, Nurus