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Innovative Development of Zhuang Excellent Traditional Culture in the Era of Integrated Media Liu, Xiaoxiao; Li, Jing
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 2 (2024): IJHESS OCTOBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i2.1361

Abstract

Chinese culture represents the rich tapestry of various ethnic traditions. The development of these diverse cultures is essential for the overall prosperity of Chinese civilization. Therefore, promoting the innovative advancement of the Zhuang ethnic group's traditional culture can bolster their cultural confidence, preserve the diversity of Chinese culture, strengthen national identity, foster ethnic unity and progress, enrich spiritual and cultural life, and support rural community development. In today's rapidly evolving integrated media landscape, driven by information technology, the innovative development of the Zhuang's traditional culture encounters significant opportunities. In this study, we first explored the value foundation of innovative development of excellent traditional culture of the Zhuang ethnic group in the era of integrated media. Then, we analyzed the promoting effect of integrated media technology on the innovative development of excellent traditional culture of the Zhuang ethnic group in the new media ecological environment. Finally, we summarized how to fully utilize new technological means, create an integrated media matrix, and leverage resource integration advantages to achieve innovative development of excellent traditional culture of the Zhuang ethnic group. The research results are conducive to deeply exploring the contemporary value of excellent traditional culture of the Zhuang ethnic group and activating its cultural vitality, continuously promoting the creative transformation and innovative development of excellent traditional culture in China, thereby promoting the prosperity and development of cultural undertakings and cultural industries.
Analysis of Inheriting Folk Culture under the Background of News Media Liu, Xiaoxiao; Wenxiao Shen
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 5 (2025): IJHESS APRIL 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i5.1587

Abstract

This research aims to explore practical strategies for news media to inherit folk culture. The news media has presented a new situation in inheriting folk culture, breaking through traditional barriers, expanding communication space and channels, providing new opportunities for cultural integration and collision, and promoting the prosperity of the cultural industry. Through the analysis of the specific performance of news media in the dissemination of folk culture, as well as the practical strategies of giving play to the role of media gatekeepers, updating Internet thinking, establishing the awareness of content as king, and improving the awareness of folk culture, etc. The results showed that news media activated young audiences through precise dissemination of big data, cross media storytelling, and digital technology, increased attention to folk culture, and led to a 217% increase in related e-commerce search volume. Strategically integrating content innovation and technological empowerment, balancing commercial and cultural protection, promoting cultural industrialization, and building a "cultural database creative transformation emotional connection" system can effectively promote the inheritance and prosperity of folk culture. This study provides practical strategies and inspirations for related fields, which will help further promote the development and innovation of news media in inheriting folk culture.