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All Journal Jambura Journal of Educational Management Jurnal Ekonomi dan Manajemen Indonesia
Sabran , Sabran
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Studi Kelayakan Desa Wisata Kahianga Di Kabupaten Wakatobi Rahman, Abdu; Sabran , Sabran; Rofiani, Rofiani; Khatimah, Husnul; Badollahi, Muhammad Zainuddin
Jambura Journal of Educational Management Volume 5 Nomor 2, September 2024
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v5i2.3564

Abstract

Studi ini bertujuan untuk mengevaluasi kelayakan Desa Wisata Kahianga di Kabupaten Wakatobi dengan menggunakan analisis SWOT. Analisis dilakukan dengan mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi desa dalam pengembangan pariwisata. Hasil analisis menunjukkan bahwa Desa Kahianga memiliki potensi besar sebagai destinasi wisata yang menarik, didukung oleh keindahan alam, kekayaan budaya, dan keterlibatan masyarakat dalam kegiatan produktif. Namun, desa ini juga menghadapi beberapa tantangan, termasuk infrastruktur pariwisata yang kurang memadai dan kurangnya kesadaran lingkungan. Implikasi dari temuan ini adalah perlunya fokus pada pengembangan infrastruktur pariwisata, peningkatan kesadaran lingkungan, dan pemberdayaan ekonomi lokal melalui kerajinan tangan dan produksi kopi. Studi ini memberikan sumbangan penting dalam memahami potensi dan tantangan yang dihadapi Desa Kahianga, sambil memberikan arah bagi penelitian masa depan untuk memperkuat dan memperluas dampak positif pengembangan pariwisata di wilayah tersebut
Apakah Brand Image Dan Brand Attitude Berpengaruh Terhadap Brand Equity ? Nur Sania, Utari; Sabran , Sabran; Anggar Sari , Nilam
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 1 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i1.1054

Abstract

The purpose of this study was to determine the effect of brand image and brand attitude either simultaneously or partially on brand equity. Besides that, to find out the variables that have the most dominant influence on brand equity at Pondok Three All restaurants in Tenggarong. The analytical tool used is multiple regression with the number of samples in this study as many as 74 people. The results of the study show that: First, the calculation results from the F test or simultaneously indicate that brand image and brand attitude have a significant influence on brand equity, so that the proposed hypothesis is accepted. Second, the results of the t test or partially show that brand image and brand attitude have a positive and significant effect on brand equity at Pondok Three All Restaurant in Tenggarong, so that the proposed hypothesis is accepted. Judging from the two independent variables, the variable that has the most dominant influence is brand attitude (X2), thus the fourth hypothesis proposed is accepted because it is proven true.
Apakah Brand Image Dan Brand Attitude Berpengaruh Terhadap Brand Equity ? Nur Sania, Utari; Sabran , Sabran; Anggar Sari , Nilam
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 1 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i1.1054

Abstract

The purpose of this study was to determine the effect of brand image and brand attitude either simultaneously or partially on brand equity. Besides that, to find out the variables that have the most dominant influence on brand equity at Pondok Three All restaurants in Tenggarong. The analytical tool used is multiple regression with the number of samples in this study as many as 74 people. The results of the study show that: First, the calculation results from the F test or simultaneously indicate that brand image and brand attitude have a significant influence on brand equity, so that the proposed hypothesis is accepted. Second, the results of the t test or partially show that brand image and brand attitude have a positive and significant effect on brand equity at Pondok Three All Restaurant in Tenggarong, so that the proposed hypothesis is accepted. Judging from the two independent variables, the variable that has the most dominant influence is brand attitude (X2), thus the fourth hypothesis proposed is accepted because it is proven true.
Co-Authors Anggar Sari , Nilam Husnul Khatimah Nur Sania, Utari Rahman, Abdu Rofiani, Rofiani