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All Journal Sewagati Journal of Global Sustainable Agriculture
Rohmah, Eva Noviana Maulanur
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Pendampingan Penguatan Branding pada Pelaku Usaha Mikro Wanita di Kabupaten Lamongan Rohmah, Eva Noviana Maulanur; Yulianto, Teguh; Atasa, Dita; Yuliati, Nuriah
Sewagati Vol 8 No 5 (2024)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v8i5.1861

Abstract

Di Kecamatan Sugio dan Kecamatan Sukodadi Kabupaten Lamongan terdapat banyak pelaku usaha wanita nasabah BTPN Syariah yang menjadikan bisnis UMKM sebagai sumber pendapatan untuk mencapai kesejahteraan. Sayangnya hal tersebut belum diimbangi dengan penguasaan kemampuan strategi berwirausaha para pelaku usaha, khususnya mengenai identitas usaha. Pendampingan usaha ini merupakan program BTPN Syariah untuk para nasabahnya yang berkolaborasi dengan mahasiswa sebagai pelaksana pendampingan. Tujuan dari adanya program pendampingan ini adalah untuk membantu para nasabah BTPN Syariah dalam membangun branding usaha secara baik dan benar melalui pemberian materi dan pengimplementasian secara langsung. Kegiatan ini dilaksanakan dengan beberapa tahap setiap sesi nya yaitu perkenalan dengan nasabah, penyampaian materi, pendampingan penguatan branding, dan evaluasi sebagai penutup. Hasil dari kegiatan pendampingan ini yaitu terjadi peningkatan pemahaman dan nasabah dapat menerapkan materi branding pada usahanya.
Sustainability Analysis of the Rural Agribusiness Development Program (PUAP) in Bangsri Village, Sukodono Sub-district, Sidoarjo Regency, East Java Province Rohmah, Eva Noviana Maulanur; Yuliati, Nuriah; Setiawan, Risqi Firdaus
Journal of Global Sustainable Agriculture Vol 6, No 1 (April 2026)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jgsa.v6i1.990

Abstract

The Rural Agribusiness Development Program (PUAP) is a government initiative aimed at improving access to capital for smallholder farmers. However, out of the 13 PUAP recipient villages in Sukodono sub-district, Sidoarjo Regency, East Java Province, only five villages are still implementing the program, with Bangsri village demonstrating the highest level of sustainability. This study aims to analyze the factors influencing PUAP sustainability in Bangsri village using a quantitative approach with 61 respondents. Data were collected through questionnaires and analyzed using the SEM-PLS method with the assistance of SmartPLS 4 software. This research was conducted from December 2024 to February 2025. The results indicate that Gapoktan management and government support have a positive and significant effect on program sustainability, whereas farmer capacity does not have a significant effect. government support, provided through training, mentoring, and monitoring, is the primary factor in maintaining PUAP sustainability, complemented by effective Gapoktan management in planning, transparency, and evaluation. These findings confirm that program sustainability depends more on institutional strength and external support than on individual farmers' abilities. The implications of this study suggest the need for increased assistance to farmers to optimize program utilization. Additionally, Gapoktan needs to strengthen its managerial capacity, particularly in terms of transparency and evaluation. Meanwhile, the government is expected to continue providing training, mentoring, and monitoring.
Co-Authors Dita Atasa Nuriah Yuliati Risqi Firdaus Setiawan Teguh Yulianto, Teguh