Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Informasi Pengabdian Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Efan Iriadi
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat

 1 
Peran Media Sosial dalam Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) Telur Asin Rahma Ita Purnama; Nurbaity Raodatun Nadita; Efan Iriadi
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pcqep756

Abstract

In the context of MSMEs, social media offers a unique opportunity to expand market reach, build brands, and engage with potential customers at a relatively low cost. With the aim of the study to gain a deeper understanding of how social media can affect various aspects of MSME business. With the results showing that the use of social media has a very important role in the development of Micro, Small, and Medium Enterprises (MSMEs). Social media not only increases the visibility and market reach of MSMEs, but also allows for more intensive interaction with customers and strengthens brand awareness and business image.
Co-Authors Andini Ramadani Ita Purnama Nafisah Nurulrahmatiah Nurbaity Raodatun Nadita Rosa Dwiyanti