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All Journal Dedikasi : Jurnal Pengabdian Lentera Review: Journal of Multidisciplinary in Social Sciences
Utari, Vita Tri
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Pemanfaatan Media Sosial Sebagai Media Promosi Kreatif Pada UMKM Desa Jatireja Utari, Vita Tri; Kustina, Lisa; Riswandari, Imas Candra; Rochman, Dwitia; Silvia, Nita
Dedikasi: Jurnal Pengabdian Lentera Vol. 1 No. 07 (2024): Agustus 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v1i07.495

Abstract

Setiap bisnis perlu melakukan promosi. Mengembangkan pesan yang efektif dalam menarik pelanggan adalah tujuan utama promosi. Karena popularitasnya sebagai platform media sosial yang diminati oleh pengguna, Instagram digunakan tidak hanya untuk memenuhi kebutuhan kesenangan pengguna tetapi juga sebagai platform media sosial dengan potensi kegiatan ekonomi yang signifikan. Instagram digunakan oleh UMKM Dimsum yang didirikan pada tahun 2023 untuk mengiklankan produknya. Tujuan dari penelitian ini adalah untuk mengetahui jenis kegiatan promosi apa saja yang dilakukan oleh UMKM Dimsum di Instagram dan faktorfaktor apa saja yang mempengaruhi keputusan mereka untuk menggunakan Instagram sebagai platform untuk promosi aktif. Penelitian ini menghasilkan kesimpulan bahwa UMKM Dimsum adalah pengguna Instagram yang efektif, berdasarkan berbagai macam kegiatan promosi yang mereka lakukan dan kemampuan mereka dalam memanfaatkan fitur-fitur platform tersebut.
Assessing Market and Financial Feasibility of Shoe Cleaning Services: A Case Study of Shoes Cleaner Cikarang Satria, I Gede Yohanes E; Pramita, Yunia; Utari, Vita Tri; Malik, Abdul; Pitaloka, Okka Chandra; Muktar, Ramdani
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 09 (2025): September 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i09.1058

Abstract

This business feasibility study aims to analyze the potential of a shoe cleaning business, Shoes Cleaner Cikarang, with a focus on marketing and financial aspects. In the context of modern lifestyles, clean shoes are an important part of appearance, especially among young people and professionals. The high level of public busyness creates a need for practical and efficient services in shoe care. Shoes Cleaner, located in Cikarang and established in 2023, offers shoe cleaning services with two types of treatments: fast clean and deep clean. Through marketing analysis, this study identified a target market consisting of young people, professionals, owners of popular shoe brands, and urban communities. The marketing strategy implemented includes the use of social media for promotions and discount offers. This study uses a qualitative method with a descriptive approach. This method focuses on interpretive and non-numerical analysis of social phenomena occurring at Shoes Cleaner Cikarang. Data collection was carried out through interviews and documentation to produce an accurate and objective picture of the business condition and its market potential. From a financial aspect, analysis using the net present value (NPV), payback period (PP), and internal rate of return (IRR) methods indicates that this business is feasible. The calculation results show an NPV of Rp. 24,326,294.16, a payback period of 9 months, and an IRR of 131.32%, indicating significant profit potential.
Co-Authors Abdul Malik Kustina, Lisa Muktar, Ramdani Pitaloka, Okka Chandra Pramita, Yunia Riswandari, Imas Candra Rochman, Dwitia Satria, I Gede Yohanes E Silvia, Nita