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All Journal Review: Journal of Multidisciplinary in Social Sciences
Pitaloka, Okka Chandra
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect Of Price Through Product Quality On Purchase Decisions Moderated By Customer Experience Wiyatiah, Ambar Sri; Soraya, Nabila; Pitaloka, Okka Chandra; Inayah, Yuni
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 10 (2024): September
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i10.591

Abstract

The economy in today's era of globalization has fierce competition, especially in the business world, where each company moves to continue to make products that are mainly to meet what is needed by consumers and companies are always innovating to make products that are different from before and from competitors and strive to be superior to other products. This study was conducted with the aim of analyzing the price variable as an independent variable, the purchase decision variable as a dependent variable, the Product Quality variable as a mediation variable, and the Customer Experience variable as a moderation variable. This study uses the method of distributing questionnaires to respondents directly who are consumers of Pepsodent toothpaste products. This type of research is quantitative research. The data processed is primary data obtained from the results of the questionnaire distribution using a simple random sampling technique. From 100 respondents, a sample of 102 respondents was obtained. The data analysis was used using the Smart PLS program. The analysis carried out in this study uses a hypothesis with a partial test The results of the analysis research, the indicators in this study are valid. Price (X) has no effect on consumer Purchase Decision (Y), Price (X) has a positive effect on Customer Experience (Z), Customer Experience (Z) has a positive effect on Purchase Decision (Y), product quality (M) passed by price (X) has a significant positive effect on purchase decision (Y), and Price (X) strengthened by Customer Experience (Z) has a significant positive effect on purchase decision (Y). The results of this research can be used to design the right pricing strategy, product quality and Customer Experience to improve consumer purchasing decisions.
Assessing Market and Financial Feasibility of Shoe Cleaning Services: A Case Study of Shoes Cleaner Cikarang Satria, I Gede Yohanes E; Pramita, Yunia; Utari, Vita Tri; Malik, Abdul; Pitaloka, Okka Chandra; Muktar, Ramdani
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 09 (2025): September 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i09.1058

Abstract

This business feasibility study aims to analyze the potential of a shoe cleaning business, Shoes Cleaner Cikarang, with a focus on marketing and financial aspects. In the context of modern lifestyles, clean shoes are an important part of appearance, especially among young people and professionals. The high level of public busyness creates a need for practical and efficient services in shoe care. Shoes Cleaner, located in Cikarang and established in 2023, offers shoe cleaning services with two types of treatments: fast clean and deep clean. Through marketing analysis, this study identified a target market consisting of young people, professionals, owners of popular shoe brands, and urban communities. The marketing strategy implemented includes the use of social media for promotions and discount offers. This study uses a qualitative method with a descriptive approach. This method focuses on interpretive and non-numerical analysis of social phenomena occurring at Shoes Cleaner Cikarang. Data collection was carried out through interviews and documentation to produce an accurate and objective picture of the business condition and its market potential. From a financial aspect, analysis using the net present value (NPV), payback period (PP), and internal rate of return (IRR) methods indicates that this business is feasible. The calculation results show an NPV of Rp. 24,326,294.16, a payback period of 9 months, and an IRR of 131.32%, indicating significant profit potential.
Co-Authors Abdul Malik Inayah, Yuni Muktar, Ramdani Pramita, Yunia Satria, I Gede Yohanes E Soraya, Nabila Utari, Vita Tri Wiyatiah, Ambar Sri