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All Journal DIGICOM : Jurnal Komunikasi dan Media
Puspitasari, Errita Dian
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Arts Humanities Education

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Strategi Komunikasi Pemasaran Penjualan Besi Baja pada PT Sarana Suksestama Sejahtera Puspitasari, Errita Dian; Arkansyah , Moch
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 2 (2024): Edisi April 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i2.814

Abstract

The purpose of this research was to determine the marketing communication strategy of steel products to customers to increase profits at PT Sarana Suksestama Sejahtera. In order to reveal these issues in depth and thoroughly, researchers use descriptive qualitative methods. From the results of this research it was found that the marketing communication strategy to increase sales at PT Sarana Suksestama Sejahtera uses a marketing mix, namely the type of product in the form of building materials and equipment from iron and steel, how to set prices by using direct prices with a pay system that is done at the beginning, discounts are given to consumers who buy with a large enough quantity, the location of the company is located in the middle of the densely populated city of Surabaya, the distribution channels that the company does are by directly coming to customers, as well as promotions that are still conventional.
Co-Authors Mochammad Arkansyah