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All Journal Jurnal Sains Riset Interdisciplinary Journal (IDe)
Wulandari, Septi Ayu
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Word of Mouth Dalam Membentuk Citra Merek dan Pengaruhnya terhadap Minat Beli Produk iPhone : (Studi pada Masyarakat Muslim di Kota Bone) Wulandari, Septi Ayu; Rasyid R, Abd.; Buhasyim, Muhammad Abdi
Interdisciplinary Journal (IDe) Vol. 2 No. 2 (2024): Interdisciplinary Journal (IDe)
Publisher : Fakultas Ekonomi Universitas KristenTentena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61254/idejournal.v2i2.53

Abstract

The abstract contains a brief description of the research objectives, the location of the study, the approach or method used, data analysis tools, and important results and policy implications. Do not include formulas and references in the abstract. The abstract consists of a single paragraph and should not exceed 200 words, using a single space, Arial font, size This research aims to determine the influence of word of mouth and brand image on interest in purchasing iPhone products in Bone City, to determine the influence of word of mouth on the brand image of iPhone products in Bone City, and to determine the role of brand image as a variable that mediates the influence of word of mouth regarding interest in buying iPhone products in Bone City. This research was carried out in 3 sub-districts located in Bone City, namely Kec. Tanete Riattang, East Tanete Riattang and West Tanete Riattang. The approach to this research uses a quantitative approach. Data were analyzed using path analysis and Sobel test. The results of this research show that word of mouth has a significant positive effect on brand image and interest in purchasing iPhone products in Bone City. Good word of mouth can improve brand image and increase consumer buying interest, with brand image functioning as a mediator that strengthens this relationship. These findings emphasize the importance of positive word of mouth in marketing strategies. Apart from that, the ethical principles of QS. Al-Hujurat verse 12 is also relevant in maintaining the honesty and integrity of marketing communications.
POLA PELAKSANAAN BIMBINGAN PRANIKAH DI KUA BUAY PEMATANG RIBU RANAU TENGAH DALAM MENCEGAH TRADISI SEBAMBANGAN BAGI REMAJA Wulandari, Septi Ayu; Razzaq, Abdur; Putra, Bela Janare
Jurnal Sains Riset Vol 14, No 1 (2024): April 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsr.v14i1.2242

Abstract

Judul Penelitian ini adalah “Pola Pelaksanaan  Bimbingan  Pranikah Di Kua Buay Pematang Ribu Ranau Tengah Dalam Mencegah Tradisi Sebambangan Bagi Remaja”.  Penelitian ini menggunakan metodologi kualitatif yaitu teknik fieled research. Teknik pengumpulan data meliputi observasi, wawancara, dan dokumentasi, sedangkan analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan.  Penelitian dilaksanakan di KUA Buay Pematang Ribu Ranau Tengah. Sumber data dalam Penelitian ini diambil dari data primer dan data skunder, data-data yang diperoleh akan dianalisis secara deskripsi. Berdasarkan hasil penelitian “Pola Pelaksanaan  Bimbingan  Pranikah Di Kua Buay Pematang Ribu Ranau Tengah Dalam Mencegah Tradisi Sebambangan Bagi Remaja”. Pola pelaksanaan bimbingan pranikah yang dilakukan pihak KUA dalam mencegah dan mengurangi angka penyalahgunaan tradisi sebambangan adalah dengan melaksanakan bimbingan yaitu Bimbingan pranikah, bimbingan setelah akad dan bimbingan Pranikah bimrus, dengan menggunakan bimbingan pribadi, bimbingan Agama dan Bimbingan Keluarga dengan layanan informasi, bimbingan individual dan bimbingan kelompok. Maka dapat di simpulkan  bahwa Pola Pelaksanaan Bimbingan Pranikah yang di lakukan KUA Buay Pematang Ribu Ranau Tengah Dalam Mencegah Penyalahgunaan Tradisi Sebambangan sangat berhasil dilihat dari menurunnya angka sebambangan di KUA Kecamatan Buay Pematang Ribu Ranau Tengah.Kata kunci : Pola pelaksanaan, Bimbingan pranikah, Tradisi sebambangan. 
Co-Authors Abdur Razzaq, Abdur Buhasyim, Muhammad Abdi Putra, Bela Janare Rasyid R, Abd.