Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal IKRA-ITH EKONOMIKA Metta : Jurnal Ilmu Multidisiplin Interdisciplinary Journal (IDe)
Rasyid R, Abd.
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Word of Mouth Dalam Membentuk Citra Merek dan Pengaruhnya terhadap Minat Beli Produk iPhone : (Studi pada Masyarakat Muslim di Kota Bone) Wulandari, Septi Ayu; Rasyid R, Abd.; Buhasyim, Muhammad Abdi
Interdisciplinary Journal (IDe) Vol. 2 No. 2 (2024): Interdisciplinary Journal (IDe)
Publisher : Fakultas Ekonomi Universitas KristenTentena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61254/idejournal.v2i2.53

Abstract

The abstract contains a brief description of the research objectives, the location of the study, the approach or method used, data analysis tools, and important results and policy implications. Do not include formulas and references in the abstract. The abstract consists of a single paragraph and should not exceed 200 words, using a single space, Arial font, size This research aims to determine the influence of word of mouth and brand image on interest in purchasing iPhone products in Bone City, to determine the influence of word of mouth on the brand image of iPhone products in Bone City, and to determine the role of brand image as a variable that mediates the influence of word of mouth regarding interest in buying iPhone products in Bone City. This research was carried out in 3 sub-districts located in Bone City, namely Kec. Tanete Riattang, East Tanete Riattang and West Tanete Riattang. The approach to this research uses a quantitative approach. Data were analyzed using path analysis and Sobel test. The results of this research show that word of mouth has a significant positive effect on brand image and interest in purchasing iPhone products in Bone City. Good word of mouth can improve brand image and increase consumer buying interest, with brand image functioning as a mediator that strengthens this relationship. These findings emphasize the importance of positive word of mouth in marketing strategies. Apart from that, the ethical principles of QS. Al-Hujurat verse 12 is also relevant in maintaining the honesty and integrity of marketing communications.
Analisis Perubahan Pola Konsumsi Masyarakat Muslim pada Bulan Ramadhan Menurut Perspektif Ekonomi Syariah Asnita, Asnita; Rasyid R, Abd.; Fahrika , Andi Ika
IKRAITH-EKONOMIKA Vol. 8 No. 1 (2025): IKRAITH-EKONOMIKA Vol 8 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisis perubahan pola konsumsi masyarakat Muslim di Desa Mabbiring, Kecamatan Sibulue, selama bulan Ramadhan dalam perspektif ekonomi syariah. Menggunakan metode kualitatif deskriptif, data dikumpulkan melalui observasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukkan peningkatan signifikan dalam konsumsi makanan, minuman, pakaian, dan kebutuhan rumah tangga, terutama menjelang berbuka dan Idul Fitri. Faktor internal seperti religiusitas dan emosi, serta faktor eksternal seperti budaya dan promosi, memengaruhi perubahan ini. Dari perspektif ekonomi syariah, pola konsumsi berlebihan bertentangan dengan prinsip maqashid syariah, yang menekankan keseimbangan dan kebermanfaatan. Oleh karena itu, diperlukan edukasi untuk mendorong konsumsi yang lebih bijak sesuai ajaran Islam
Strategi Pengelolaan Resiko Gagal Panen Untuk Mengurangi Utang Petani Jagung Dalam Perspektif Ekonomi Syariah: (Studi Kasus Desa Padaidi, Kec. Tellusiattinge, Kab. Bone) Yusdar, Erika Yulistika; Hamzah, Aksi; Rasyid R, Abd.
Metta : Jurnal Ilmu Multidisiplin Vol. 5 No. 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/metta.v5i2.4204

Abstract

Agriculture is a vital sector in Indonesia's economy, including in Padaidi Village, Tellu Siattinge Sub-district, Bone Regency, where the majority of the population depends on corn farming for their livelihood. However, farmers in this area often face the risk of crop failure due to extreme weather, pest attacks, and limited access to agricultural technology. This study aims to understand farmers' behavior in facing the risk of crop failure, their debt management strategies during such events, and to review the phenomenon from the perspective of Islamic economics. The method used is descriptive qualitative through interviews, observations, and documentation. The research findings show that farmers’ strategies include business diversification, saving harvested produce, and support from farmer groups. In managing debt, most farmers borrow from middlemen or relatives without interest, yet they still face repayment difficulties due to insufficient harvests. An important finding highlights the need to implement sharia-based contract strategies such as musyarakah, mudharabah, and qardhul hasan, as well as the utilization of Islamic cooperatives and takaful insurance as profit-sharing-based financing models that are fair and effective in reducing farmers’ debt burdens. In conclusion, increasing financial literacy and access to Islamic financial institutions is a strategic step to build farmers’ economic resilience based on Islamic principles.
Co-Authors Asnita, Asnita Buhasyim, Muhammad Abdi Fahrika , Andi Ika Hamzah, Aksi Wulandari, Septi Ayu Yusdar, Erika Yulistika