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All Journal International Journal Of Science, Technology & Management (IJSTM)
Febriantoro, Seto
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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Analysis Of Co-Creation Strategy For Digital Entertainment Products Of PT Telekomunikasi Indonesia For The B2B2X Segment Febriantoro, Seto; Tricahyono, Dodie
International Journal of Science, Technology & Management Vol. 5 No. 6 (2024): November 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i6.1189

Abstract

Research analyzes PT Telekomunikasi Indonesia’s response to the decline in traditional communication services (landlines, mobile phones, SMS) due to consumer shifts toward free communication platforms like WhatsApp, Telegram, and Line. Additionally, the rise of entertainment content platforms (music, video, gaming) has driven changes in the telecommunications industry. In response, PT Telekomunikasi Indonesia’s B2B2X segment aims to gain a competitive advantage by collaborating with various stakeholders to create mutually beneficial business value. The research utilized methods including observations, supporting documents, and interviews, structured with the Co-Creation Design Framework. The findings show that the Co-Creation strategy successfully established collaborative value in PT Telekomunikasi Indonesia’s digital entertainment products for the B2B2X segment.
Co-Authors Dodie Tricahyono