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All Journal Langgas: Jurnal Studi Pembangunan Toplama
Adhipermana, Luthfi Diar
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Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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BRAND FRUNC ID DIGITAL MEDIA CONTENT PLANNING Naufal, Yogascitra; Adhipermana, Luthfi Diar; Putra, Andika Radya; Simamora, Yohana Agustina Christian; Kaniawati, Nina
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.223

Abstract

The role of digital content in 2023 is very important due to the shifting role of mass media is gradually being replaced by social media. The content published on social media today is creative digital content that aims to increase the awareness of its audience, one of the brands in the city of Bandung called Frunc Id began planning digital content that will be uploaded on its social media channels. The purpose of this content planning is so that the creative digital content produced can provide benefits, and solutions and entertain its audience. This research uses qualitative research methods with a case study approach. The result of this research is that the Frunc Id brand makes a content plan in the form of a brand essence and campaign deck so that the packaging of the digital content presented is more focused according to the segment and gets optimal results. The form of planning presented in the brand essence is a unique value proposition, and target market based on needs, brand benefits, and brand personality.  The planning presented in the campaign is the campaign objective, key message, media plan, and content matrix.
Indonesian Student Movement Moral Force Doctrine in Social Change Under Jokowi’s Indonesia and Its Future Adhipermana, Luthfi Diar
Langgas: Jurnal Studi Pembangunan Vol. 1 No. 1 (2022)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.309 KB) | DOI: 10.32734/ljsp.v1i1.8564

Abstract

The development of Indonesian democracy is slowly regressing under Jokowi’s Administration, amidst that regression, two massive student movement occurred in 2019 and 2020. Despite the scale of the movement, those movement couldn’t maximize their success. This article attempts to answer two questions regarding that matter, first, why the student movement in Jokowi’s Administration couldn’t achieve success? Second, is the student movement still viable to do a social change? To answer those questions this article examined the moral force doctrine which constructed along with the student movement throughout the history. This article argue that the moral force doctrine needs to be abandoned because it made the student movement have an obscure position towards the establishment and limiting the student movement to build alliances with other political groups. Yet, the student movement still viable to do a social change in a time of crisis even it doesn’t change its doctrine.
Co-Authors Kaniawati, Nina Naufal, Yogascitra Putra, Andika Radya Simamora, Yohana Agustina Christian