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BRAND FRUNC ID DIGITAL MEDIA CONTENT PLANNING Naufal, Yogascitra; Adhipermana, Luthfi Diar; Putra, Andika Radya; Simamora, Yohana Agustina Christian; Kaniawati, Nina
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.223

Abstract

The role of digital content in 2023 is very important due to the shifting role of mass media is gradually being replaced by social media. The content published on social media today is creative digital content that aims to increase the awareness of its audience, one of the brands in the city of Bandung called Frunc Id began planning digital content that will be uploaded on its social media channels. The purpose of this content planning is so that the creative digital content produced can provide benefits, and solutions and entertain its audience. This research uses qualitative research methods with a case study approach. The result of this research is that the Frunc Id brand makes a content plan in the form of a brand essence and campaign deck so that the packaging of the digital content presented is more focused according to the segment and gets optimal results. The form of planning presented in the brand essence is a unique value proposition, and target market based on needs, brand benefits, and brand personality.  The planning presented in the campaign is the campaign objective, key message, media plan, and content matrix.
Variation in Ultraviolet (UV-C) Contact Time Using Solar Panels on the Reduction of Total Coliform in Clean Water at PT. X, Sumedang Regency Kaniawati, Nina; Iqbal, Muhamad; Bambang Purnama, Lubis; Yety Hanurawaty, Neneng
Banua: Jurnal Kesehatan Lingkungan Vol. 5 No. 2 (2025)
Publisher : Poltekkes Kemenkes Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33860/bjkl.v5i2.4219

Abstract

Background: Water contaminated with Total Coliform can lead to diseases such as diarrhea, cholera, dysentery, and other gastrointestinal infections. Preliminary testing of water at PT. X revealed a Total Coliform count of 56 CFU/100 ml, surpassing the safe threshold for clean water. This study aims to evaluate the effect of varying ultraviolet (UV-C) light contact times—90, 120, and 150 seconds—on the reduction of Total Coliform in clean water. Methods: An experimental post-test with a control group design was used. The sample size was determined by the number of treatment groups and repetitions, resulting in a total of 24 samples. Grab sampling was employed for sample collection. Results: The average Total Coliform count in the control group was 56 CFU/100 ml. After UV-C treatment, the counts decreased to 32 CFU/100 ml at 90 seconds, 11 CFU/100 ml at 120 seconds, and 0 CFU/100 ml at 150 seconds. One-way ANOVA analysis yielded a p-value of 0.000, indicating a significant effect of UV-C contact time on the reduction of Total Coliform in clean water at PT. X, Sumedang Regency. Conclusion: Disinfection using UV-C light with a contact time of 150 seconds is recommended